This is Charlene of Monaco’s favorite century-old luxury brand every day
Charlene of Monaco a good collection of luxury brands in her wardrobe. It has room for exclusive designers from Monaco as well as world-renowned ones, from Dior to Louis Vuitton to Prada. But there’s one she particularly likes when she’s looking for a casual style while maintaining her sophistication: Loro Piana. A century-old brand driven by creating timeless garments made from the finest wool in the world.
On Monday, Princess Charlene chose her to attend a basketball game with her daughter and son, wearing a turtleneck sweater. The wife of prince albert wore a navy blue turtleneck sweater and a gray coat. She paired them with jeans and simple sparkly earrings. A perfect outfit for everyday life, while remaining elegant.
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Loro Piana was established in Italy in 1924 by the family of the same name who had been trading in wool since the early 1800s. It is Pietro Loro Piana who established the company in the early 1920s. Generation after generation, the family built its reputation as a supplier of luxury wool and cashmere to the high fashion industry and diversified its business until in 2013, LVMH bought 80% of the company. The value of the company has reached 2 billion euros, but the essence of the family business has been maintained, since the sixth generation of the Loro Piana family, the brothers Sergio and Luigi Pier continues to run the business.
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The secret of its success lies in the exclusivity of its materials. Since almost its creation, Loro Piana has been in search of the rarest fabrics, traveling to China, Australia, New Zealand, the Andes or Mongolia where one can find the coveted wool like vicuna or the best merino sheep. The latest foray was in Japan, where they found a denim factory able to combine it with their famous cashmere, giving rise to a new material, CashDenim, much more pleasant to the touch and with the strength of denim. .