Sweden’s H&M offers an immersive gaming experience on Roblox
The H&M Loooptopia Experience on Roblox is an immersive 3D experience filled with social interactions, engaging environments, mini-games, styling sessions, alternate worlds, events and more. It allows users to experiment with their digital identity and learn about fashion and circularity in a creative environment on the Roblox platform, according to a press release from H&M.
“People who shop and wear H&M clothes and accessories spend more and more time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox now allows us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” said Linda Li, Head of Customer Activation and Marketing, H&M Americas. “In the coming years, H&M will continue to explore this rapidly expanding breadth of virtual and augmented realities.”
H&M has launched the H&M Loooptopia Experience on Roblox – an immersive experience on Roblox that allows players to playfully experiment with materials and designs and create the next virtual garment and wardrobe for their avatar. H&M’s new interactive online experience, in collaboration with metaverse studio Dubit, also puts circular actions at the heart of the future
“We loved partnering with H&M to build the H&M Loooptopia Experience on Roblox, the place on Roblox where anyone can be a fashion designer,” said Andrew Douthwaite, Commercial Director, Dubit. “H&M wanted to offer an experience that promotes fun and sustainability, in line with their brand DNA of style, creativity and culture. It’s been amazing to see the concept evolve from the initial design and workshop to this iconic launch.”
At the heart of this interactive world is a vibrant town square that sets the stage for visitors to embark on play sessions in alternative worlds such as Rainbooow Fields, Neon Studiooo and Fabric Fooorest. In these environments, users can collect a variety of fashion ingredients by participating in mini-games, styling sessions, live events and more.
Users can style their avatar with newly created outfits and complement these with accessories, dance moves, music tracks and special effects for their performance on the court. They can also catch up with friends to swap outfits, take selfies or just admire each other’s latest creations. When it’s time to change a style, they can recycle old clothes to earn super rare elements and become the star of the runway show, the release added.
“At H&M, we want to encourage the emerging generation of digital natives to express themselves through fashion both off and on screen. The H&M Loooptopia Experience on Roblox is an exciting new world that unleashes creativity and allows players to create and develop their virtual wardrobe on Roblox, so that they can feel most like themselves through their avatar, he says. Max Heirbaut, Global Head of Brand Experience, Metaverse, for H&M.
Fibre2Fashion News Desk (OBS)