Movimento Veganuary debuts in Portugal with Zomato and Veond applications – Hipersuper
Zomato, in partnership with Veond (a national marketplace with discounts on vegan and eco-sustainable solutions) launched the Veganuary Movement in Portugal, which promotes the challenge of trying a plant-based diet for a month.
In last year’s edition of the Veganuary Movement, 1,540 vegan menus were created worldwide, with the participation of 629 thousand people from 228 countries, a growth of 25% compared to 2020.
With the aim of increasing the offer of plant-based meals, without animal protein, the initiative takes place during the month of January and has a special selection of restaurants on the Zomato and Veond apps, where vegan and vegan restaurants are located. friendly who joined the movement.
“This pioneering, high-impact initiative strengthens Zomato’s position in defense of a more sustainable world. We have been defending, disseminating and launching practices that reduce waste and encourage greater care with food and products in Portuguese kitchens, calling for practices with less and less environmental impact”, comments Mariana Boavida, PR & Marketing manager at Zomato , cited in a press release.
“The vegan and vegetarian movement is no longer alone at the corner of the table and our objective in creating Veond involves not only publicizing these restaurants (as well as brands and products) but also contributing to demystifying and attracting more and more people to a style way of life that is more conscious and friendly to the planet”, says Flor Oliveira, founder of Veond App.
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