already started in San Marino, tomorrow throughout Italy
January, sales time. A San Marino the so-called “end of season sales” started on January 2nd and they will continue until March 1st. They are governed by the delegated decree 196 of 14 December 2011 which, in addition to the start and end dates, also details methods and obligations, such as that of indicating the ordinarily charged price and the final sale price on each item. In almost all of Italy, however, the sales will begin on January 5thwith a ban on carrying out promotions in the previous 30 days.
There will be 15.4 million families who will dedicate themselves to discounted shopping and every person will spend about 133 euros, for a turnover of 4.7 billion euros: these are the numbers for the winter sales, according to the estimates of the Confcommercio Research Office. Despite the growing competition from the web, sales remain an event strongly linked to the experience of shopping in stores. 89% of consumers who will participate in the sales will purchase one or more products at a physical point of sale, while 59% will go online.
Waiting for the opening of the end-of-season sales, according to research Confesercenti-Ipsosthey are mostly the women: 3 out of 4 are interested in buying, against 69% of men. This year, at the top of the desires of Italians there are sweaters: 63% of the interviewees plan to buy them, a share this year slightly higher than that of consumers interested in shoes. Followed at a distance by underwear, skirts and trousers.