Hyundai with a major milestone in Norway: Selling only electric cars from 1 January 2023
Hyundai Motor Norway can today announce that the brand will only sell pure electric cars in the Norwegian market from 2023 onwards.
After eight years of continuous growth, Hyundai has established itself as one of the biggest brands in the Norwegian market. Especially after the introduction of the ground-breaking model IONIQ in 2016, the arrows have pointed upwards, and since then Norwegians have flocked to the dealers to secure a new Hyundai.
As a global leader in electric cars, the Norwegian market has also proven to be a spearhead for Hyundai’s electric car venture. The IONIQ Electric quickly became one of the market’s most popular electric cars, and continued with high sales right up until the last car was delivered just before Christmas this year. When the KONA Electric was launched in 2018, it marked a small revolution in the electric car market, with a long range, good price and a crossover form factor that was a hit with Norwegian and European customers. In Norway, it resulted in 8,000 pre-orders, and sales that in recent years have meant that the KONA Electric has consistently remained among the most popular cars in the country.
Since then, the IONIQ 5 has arrived, also with the features that customers demand. Long range, lightning-fast charging, plenty of space and a practical SUV shape are all important criteria for customers, and as one of the most advanced electric cars on the market, the IONIQ 5 is Norway’s fifth best-selling car so far this year.
Already in 2020, Hyundai decided to only sell plug-in and electric cars in Norway, thanks to exciting plug-in hybrid models such as the TUCSON Plug-In Hybrid and SANTA FE Plug-In Hybrid. However, when we now enter 2023, a new milestone is set for Hyundai in the Norwegian market.
By the end of 2022, the last plug-in hybrids from the brand will have been sold, and from 1 January 2023, Norway will be the first market where Hyundai only sells electric cars.
– We have great faith in the model portfolio we already have, and now that we have launched the all-new IONIQ 6, the time has come to be able to sell all-electric cars in the Norwegian market. IONIQ 5 and KONA Electric have long since taken positions as some of the most popular cars in the market, and we are confident that our pure electric cars will bring us continued success in the future, says Thomas Rosvold, Managing Director of Hyundai Motor Norway.
– We have also recently seen the first images of the next generation KONA Electric, and it is a model that will be both larger, more stylish and more dynamic than before. In addition to a number of other innovations coming in the next few years, we are, in other words, rigged for an all-electric future.
Hyundai has already taken electric leadership in the Norwegian market, and according to store and independent market research, it is one of the established brands that also produces fossil-fuel cars, which customers most strongly associate with electric cars.
The brand has a strong heritage to build on, and for a number of years has delivered electric cars with great strengths, including very high efficiency, long range and innovations such as 800V lightning charging, Vehicle-to-Load (V2L) and ground-breaking space utilization thanks to the advanced the electric car platform E-GMP (Electric-Global Modular Platform).
In 2022, Hyundai Motor Norway will have an electric car share of 93 per cent, and electric cars have consistently accounted for over 90 per cent of sales in Norway in recent years. In the period 2020 to 2022 inclusive, the brand has delivered 25,000 passenger cars in Norway, of which 92 percent are fully electric. This has given Hyundai an established position as one of Norway’s most popular car brands.