A cure for waste. Polish innovation cares about the freshness of food in Asia and America
The company from Toruń has created a solution that is used by the largest functions on the fresh food delivery market. The technology of creating fitness to create a permanent hit. The company from which Andrzej Wolan comes from successfully commercializes its solution – it has conducted over 120 implementation tests, e.g. in the USA, Peru, Brazil and several countries of the European Union. Fruits and vegetables with Fresh Inset protection are already used in Argentina and Pakistan, and for worse quality, including in the United States, Australia, New Zealand and Chile, product registrations have begun. However, this is not the end – the start-up was also kept in the purity of flowers.
Toruń magnesium sticker for investors
The problem of food waste is serious, and innovation from Poland can be a way to help with this problem. EU countries have committed to a return to their approach to food by 2030. And at Fresh Inset, they hope that Toruń’s aid technology will support this goal. It is based on the substance 1-MCP (1-methylcyclopropene) which inhibits the release of ethylene. It is he who is responsible for the aging of picked vegetables and fruits (a natural plant hormone that accelerates the ripening process).
it is made directly from the original Vidre+ sticker under the influence of moisture naturally secreted by the fruit. Application in the form of stickers, from which 1-MCP is released with the removal and gradually does not need additional special conditions – thanks to this, the process does not require sealed warehouses or cold stores as before. Just install the product on the product, device or case to extend the freshness of the product. – If waste was a food country, at the bottom, under the influence of greenhouse gases, right after the US and China. Currently, one-third of all food in the world is wasted. In EU countries, food waste is spent annually 88 million tons – says Krzysztof Czaplicki, co-founder of Fresh Inset.
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The innovative start-up solution has already attracted the attention of investors. Fresh Inset has just acquired PLN 5 million from them (in total, it has obtained funding in the current round A up to PLN 10 million). However, I’m not going to stop there. As they explain in the company, currently the biggest cost of operations are product registrations in each of the processes. And this is what the funds from the already planned B round are to be used for. – Acquiring offshore planning in the first half of 2023. Both Polish and foreign VC funds are already disbursing funds. capped every $5-10 million. – announces Michał Chabowski, member of the management board of Rubicon Partners Ventures, commissioned investor and coordinator of implementation at Fresh Inset.
South America in focus
And the commercialization of the product implementation of the Toruń start-up is in full swing. How to translate Andrzej Wolan, a company starting the year of starting registration processes in the tax system around the world. In each of them, it already has a commercial business application – whether for local producers, distributors or so-called after harvest.
– We have already joined the largest international concerns in the agrochemical, FMCG and material science industries – says Wolan. – We look primarily at the sources not so much of producers as exporters of fruit, vegetables and flowers – seeds. I say that for this reason, the high concentration of corporate business in South America should be taken into account.
Fresh Inset has been operating since 2017. The start-up, created by the creators from Synthex Technologies, is currently developing an international team of professionals not only from our country, but also from the USA, Brazil or Argentina, creating experience with companies such as DOW or BASF. The technology from Toruń has been more than 50% effective.