Toulouse: this is the restaurant that sells the most pizzas on match days!
Since the start of the Football World Cup, the “Tutti Pizza” pizzeria on Avenue de Saint-Exupéry has been breaking pizza sales records in Toulouse.
The cardboard boxes are piling up, the fridges are replenished in large quantities, and the pasta is already ready, before the effervescence of the evening. This Wednesday morning, in one of the most popular Toulouse pizzerias for the 2022 World Cup, the “Tutti pizza” on Avenue de Saint-Exupéry, near the Demoiselles bridge, everyone is busy. From eleven o’clock in the morning, Marcel Ntsama juggles between phone calls and anticipatory customers, who have come to order the pizzas that they will taste before the semi-final which opposes the French team to that of Morocco. “We prepare everything in double, to best anticipate the rush, which often arrives around 7 p.m.”, slips the young man.
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300 pizzas for “big matches”
Here, sales explode, obviously, during the matches of the France team. “From the final stages, the numbers increase. We can arrive at up to 300 pizzas per evening, it’s a record”, testifies Sébastien Bori, associate director of the Toulouse pizzeria brand. Marcel agrees: “There is no calm, no time to rest. We chain the pizzas, it is difficult to count them! Fortunately, we have another person who comes as backup on those evenings.”
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The “World Cup effect”, as Sébastien Bori would sum it up, is considerable. The Tutti Pizza network, which has identified around forty points of sale in Greater Toulouse (75 in the South-West), has seen its turnover increase “between 15 and 20%”.
Proof, if needed, that pizza remains the favorite accompaniment of supporters in front of their television. In Toulouse, they have their preferences: according to Marcel, the orders are for the majority either a “Regina”, or a “three cheeses” or even a “medina”.