Sweden sees increased data access to fight gambling problems
Sweden’s government has put forward proposals to make more consumer data available to licensed operators to help prevent gambling-related harm such as addiction.
The memorandum, announced by Swedish Financial Markets Minister Niklas Wykman, set out plans for the right to process personal data about players and their gambling habits to combat problem gambling.
The proposal also included giving operators the ability to review and analyze self-reported information about players’ health and finances so they can take relevant action to address gambling-related injuries.
Operators would only be permitted to use this information for the purpose of addressing any apparent or potential gambling problems among players.
“Through the proposal, we can ensure strong consumer protection in the gambling market and better help those who need to recover from gambling addiction,” Wykman said.
“The proposal has been developed after a follow-up by the State Treasury, where they point out that gambling companies must have good knowledge of their customers in order to counteract gambling problems.”
Should the proposals be approved, the changes to the law will enter into force on 1 January 2024.