Coloreel collaborates with the fashion brand Gina Tricot
Coloreel – a Swedish on-demand technology supplier from embroidery thread dyeing – has partnered with Gina Tricot to customize new and beloved garments with Coloreel’s color embroidery technology.
As part of its Creative Studio initiative to offer more sustainable ways for customers to stay on trend with upcycling and personalisation, Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in its Borås flagship store.
Coloreel will install one of its instant thread dyeing units at Gina Tricot in Pallashuset.
Customers can select their favorite design from a selection of Coloreel-ready embroideries and have their chosen garment embroidered in-store within minutes.
“The opportunity to explore Coloreel’s innovative technology with our customers in store is a great opportunity for us at Gina Tricot. We believe technology like Coloreel will play a big role in our industry from a sustainability perspective going forward, and we are very proud to be part of that journey,” commented Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.
“We are excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread dyeing technology live in a retail environment. There is an increasing demand from consumers for personalized and customized clothing. With on-demand -embroidery in store, Coloreel can add real value to Gina Tricot’s customers,” says Elin Wengström, VP Marketing and Communication at Coloreel.