Opening of “MAISON ELLE PARIS” – The ELLE brand makes its debut in hospitality
ELLE, the world’s leading fashion and lifestyle media brand, opens its first hotel House ELLE Paris » a stone’s throw from the Champs-Elysées.
This boutique hotel designed as a guest house with the complicity of the group
hotelier Valotel, rewards the hospitality of tomorrow by transporting customers into the world of the magazine, so familiar to all women (and their loved ones) for more than 75 years.
This opening is the first opus of the Maison ELLE hotel collection and perfectly reflects the values dear to the brand: a French way of life “, which we find in the decoration “ Made in France » imagined by the duo Laurent & Laurence, a « smiling beauty » thanks to the spa and selected organic products and a « selection women », through good addresses, fashion and beauty advice from the magazine and the concept store offered to customers of the establishment.
A “family house” with 25 rooms and suites, designed by ELLE and Pascal Donat – President of the Valotel hotel group – to bring the spirit and aesthetic codes of the magazine to the heart of Paris, fashion capital and cradle of the title. Its premium location (14 Rue Brey in 17e) allows you to enjoy both the urban effervescence, while finding a welcoming cocoon in an environment that promotes relaxation.
For it “ House ELLE Paris teamed up with Nicolas Paciello, pastry chef at Maison Cinq Sens to offer unique creations for a very Parisian gourmet break. The tailor-made treatments offered by the establishment, on the lower floor which is entirely dedicated to well-being, are signed Dr Hauschka.
This new hotel experience will be deployed in several other cities in France and in the major capitals of the world – still in association with the Valotel hotel group – through the opening of several dozen “ SHE houses which will offer this unique and totally innovative concept of boutique hotels. Soon an address will open in Bangkok where the French spirit will be honored in the same way as the local culture and aesthetics.
About ELLE International
More than the first fashion and lifestyle media brand, ELLE is a global and international lifestyle brand: more than 78 editions worldwide ELLE (43 editions) and ELLE Décoration (25 editions) and spin-offs such as ELLE à Table, ELLE Homme /Men, ELLE Girl, published under license with local partners such as Hearst, Burda or Aller ; Print readership: 33 million readers per month ; More than 60 digital platforms (sites and social networks), with 100 million unique visitors per month and more than 100 million social audience. A non-media licensing activity (fashion, beauty, decoration, services, etc.) with 150 BtoB partners in 80 countries, and places of experience, such as cafés, spas and hair salons ; In total, the brand reaches more than 200 million people per month.
About the Lagardère group
The Lagardère group, owner of the ELLE & ELLE Décoration brands, is a world leader in the publishing, production, broadcasting and distribution of content, whose powerful brands rely on its virtual and physical networks to promote and benefit from qualified audiences. Lagardère Active Entreprises is the dedicated business unit of the Lagardère group in charge of brand extension programs within ELLE International.
About Studio V
Founded in 1973 in Valence, Valotel is a family business that has pursued uninterrupted development since its foundation, now with 10 hotels, 6 restaurants and a bakery-pastry brand in France. This success is due to a conception of the hotel industry that places the customer experience at the center of everything, but also to the desire to engage in the most innovative and ambitious projects. Date of creation: 1973, 50 years of existence Number of employees: 350 Number of establishments: 17 Turnover (before 2022): €28 million