The new Flexform showroom in Milan offers a 360° experience
Founded and managed by Antonio Citterio and Patricia Viel, the ACPV agency multiplies interior design projects. Among its recent projects, the Flexform showroom in Milanocharged last June during the furniture fair. It must be said that Antonio Citterio is on conquered ground, he who has collaborated with the brand for more than forty years and designs most of its bestsellers.
In immersion
Located in the heart of the Lombard city, in Brera, in the district of patternwith very wide openings on the street and a spectacular height under the ceiling, the place was imagined as a vast space modularpunctuated by imposing pillars in concreteto accommodate all Flexform experiences, indoor and outdoor.
In total, the collections take place over 800 m2 and two floors the ultra-minimalist aesthetic carried by gray walls and beige Vicenza stone on the floor. An impressive graphic and backlit composition by Christoph Radl, artistic director of Flexform, adorns one of the partitions of the exhibition room like a multicolored beacon.
A timeless scenography
The scenography, very fluid, creates different atmospheres, separated by plants or Flexform screens. We find the classics that have made the success of the publisher: canapes spacious, ultra-comfortable, daybeds, colorful and soft garden furniture, the tables refined… which depict so many scenarios of (beautiful) life.
The 2022 collections exhibit are part of this marriage of elegance and timelessness. Among them, references signed Citterio: the “Camargue” line, with enveloping lines and blunted corners in metal coated with colored epoxy powder, or, for the interior, the sofa Amber, whose generous and welcoming paddings like pillows offer an interesting contrast with the lightness of the structure in leather and in metal. An inspiring place and a now unmissable stop on the Milan route.
> Exhibition room Flexible form. Via della Moscova 33, 20121 Milan, Italy. Flexform.it