San Marino. World of commerce in crisis, the expert Massimiliano Alvisi: “Being successful is still possible”
For 20 years in the retail sector, Alvisi is the founder of an Innovation Forum in San Marino, with which he teaches marketing. Among its customers are also the entrepreneurs from San Marino Giuliana Casali and Valentina Martellucci who now manage three stores.
Reduction of purchasing power, increase, energy crisis and difficulties in finding staff are putting a strain on the survival of the world Retaili.e. retail stores.
In this context, it becomes even more important for shopkeepers to update, train, sometimes reinvent themselves.
Helping shopkeepers in this difficult and vital challenge is the mission of Maximilian Alvisi, retail entrepreneur with over 20 years of experience, which he created as an expert in the sector Buy Survivor, the largest training event in Italy for the business growth of retailers now in its seventh edition. The appointment is for 23 and 24 October at the Club Hotel Dante in Cervia and until then Alvisi has provided a series of free live streams on individual topics.
After talking about the importance of Instagram coil, the next live broadcast will be held on Thursday 29 September at 2:30 pm and will have the theme “the competition “.
“I’m a shopkeeper too – says Alvisi – and making your business survive in the retail sector today is more difficult than ever. for several years the giants of the web such as Amazon devouring ever larger slices of the market, the arrival of the pandemic has accelerated this process and as if that weren’t enough, the last few months have already been on the expensive bills. Despite the apparently catastrophic scenario, however, there are some stores that have survived and indeed manage to thrive. Well, if these shopkeepers have a thriving business it is probably because they are doing something that the others are not doing, or they do it better ”.
Among those who have collected the advice of Shop Survivor there are also two San Marino shopkeepers, Giuliana Casali And Valentina Hammers, mother and daughter who today manage three shops: Rosablu, La Rouge And Consider. Of which the last two were open between the end of 2019 and March 2021.
Their success story also ended up in a book, “Do, we can do it!“By Gianluca Spadoni (Franco Angeli Editions, 2021).
In September 2019 they opened La Rouge and when everything seemed to be going well, Covid arrived. “We found ourselves – they said – with 100 thousand euros of inventories in stock and the same amount of loss in turnover for each shop”.
A potential Caporetto from which, however, the two women managed to re-emerge by getting involved thanks also to the suggestions collected during Shop Survivor.
“We could not work but not even feel sorry for ourselves – they explain – and so we started making videos on social networks for our customers for fun”.
Thus, with courage, a lot of perseverance and study, they managed not only to maintain a connection with their customers but to create a community that embraces a little bit all of Italy. “We have people who come here to the shop from Cesena, Ferrara, Urbino and we even have customers in Sicily to whom we ship our clothes.
The important thing – this is the lesson learned by the two entrepreneurs – is to continue to believe in it and be ready for change because never before has everything changed so quickly “.
Who is Massimiliano Alvisi.
For friends Max, he is a multifaceted entrepreneur. Among his passions there are sports, business and above all fashion. It is no coincidence that he has been involved in sales for almost 20 years. Among his most important experiences is that of Interjeans general manager with the Superdry brand. Since 2016 it is a San Marino with Sale14, commercial and marketing company able to create commercial networks for Italian and foreign brands.
He is also a founding member of Innovation Forum with which he also decided to teach his skills to other shopkeepers, creating the training course Buy Survivor in which the store explains the management of the sale and the exponential marketing path.