LEW Brand opens its third Brasayleña in Barcelona
the business group LEW Brand (Let’s Eat Well Brand) has opened a new restaurant Brasaylena in La Farga shopping centerin Hospitalet de Llobregat, Barcelona.
The company’s new location It is the third BrasayLeña in Barcelona, it has involved a company investment of 500,000 euros and the generation of 20 jobs.
“Growing in Barcelona is one of our strategic objectives”, it states Pedro López Mena, founder and CEO of the group. «Having a presence in Barcelona is the best possible showcase for both the national and international public, and is synonymous with top-level restoration and clients with a high level of knowledge and demand, which is why We are very pleased to be present in this renovated shopping center»concludes.
The new Brasayleña restaurant has 200 meters of room and terrace, and capacity for 140 people. what’s more, presents a complete change of decoration, a new interior design designed by a prestigious studio with the aim that the absolute protagonist is the gastronomic offer of the chain.
Lew Brand reaches 25 units
With this new establishment, the LEW Brand group reaches 25 unitswith 24 Brazilian Brasayleña rodizios and a La Burratina restaurant, a trattoria pizzeria 100% inspired by Neapolitan cuisine.
It also has 20 points of sale for its new brands, Pollo Criollo and Hijos de Escobar. These last two chains, specialized in Venezuelan and Mexican cuisine, have been created exclusively for sale through delivery.
In Barcelona, Brasayleña has two more restaurants in the Gran Vía 2 and La Maquinista shopping centres. The group’s expansion model is mixed, combining its own premises -21- with another four under a franchise system, those located in La Coruña, Pontevedra, Murcia and Seville.
Recently LEW Brand has also announced an agreement with Grupo Kapital through which they will develop and will jointly manage a space of more than 1,400 m2 in the luxury shopping center La Fincain Pozuelo de Alarcon, Madrid.
Gran Cafe La Fincawhich is scheduled to open in the spring of 2023, will be one of the most avant-garde gastronomic concepts, international and powerful of the moment.
“LEW Brand is immersed in designing unique and innovative experiences in all its business models. Today it is not enough to offer the customer to eat well, we must offer a global experience that is remembered and shared”, says López Mena.
Objective in 2022, exceed the turnover of 24 million euros
To cover all this activity, LEW Brand has a workforce of close to 700 employees, with a team at its headquarters that is increasingly expert in new technologies and in the use of the Dark Kitchen.
“Thanks to this home catering format, it will be easier for us take our products to those areas where up to now we do not have restaurantsor where, for reasons of distance, we cannot guarantee an adequate transfer of the products, it also improves the profitability of our chain, adds López Mena.
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Images courtesy: LEW Brand/ Allegra Communication