Opel overcame the crisis with Turkey
The automotive chip is grappling with the problem of procurement and logistics. Europe and the USA, which are the more profitable markets, have priority for vehicles that are not produced in sufficient numbers. In other words, he buys a vehicle that goes to cities like Turkey. However, Opel’s appointment in May 2022 is from Turkey, given by the new CEO Florian Huettl, and it is clear that this will be the future. In the life experiences in the sector, “Normal manages the superiors in unstable markets such as Turkey and gives confidence. You will not be able to solve it without putting your own credibility.” Alpagut Girin, General Manager of Opel Turkey, will make the following statement on the subject at the launch of our new Astra regulation in the TRNC, as Opel’s guest:
‘WE HAVE NO PROBLEM’
“Florian’s visit was not a routine visit. Very important support and vision, in different environments. I have been working at Opel for 23 years and for the first time it is about “Turkey is Opel’s 3rd main market”. Sure, you do too much in class behind your back. Gentle comfort. The biggest risk here is not to be embarrassed. Opel’s problem, his son’s problem comes alive. In fact, we have a little more like our vehicles. There can be no more support and comfort zone in the market than this. This support provides us. We can jump right from one scenario to the next. We convey our market cap, our approval, our approval.”
2,500 TARGET IN ASTRA
Expressing that they will produce 21 thousand units as much as they will achieve on August 20, Girgin said that they will make over 24 thousand units of the new Grandland and Astra in 4 months. Girgin said, “We expect to close this year with sales of just over 45 thousand, with a market of 750 thousand. 2,500 of the sales will come from the new Astra, as well as the new Grandland. We struggled with our product range as much as the project. We didn’t have a C-Hatchback, we didn’t have a C-SUV. For the first time, our product range is in full development. Our target for 2023 is to break our Turkish record (the current record is 58 thousand) with 63 thousand units. We will increase our market share to 7 percent,” he said.
THE NUMBER OF VEHICLE FIELD FOR INVESTMENT DECREASED
Especially in the last 1 year, it will not come back to life as an investment tool that is not popular due to the high prices that have been produced in large numbers. Approaching the Alpagut Entry point, which refers to the area thrown towards the vehicles intended for use before. In this case, the completion of the purchasing and SCT on the current agenda has been completed”. Alpagut Girgin ODD president also said that he did not agree with the words “He bought the vehicles, there is no space to buy new vehicles”, adding that “The number of vehicles of 1,000 people in Turkey is still around 150. Nowadays, many users have the tool available. These people cannot postpone their purchases because there is a public transportation system,” he said. Girgin will be 65-70 thousand units grown with the cars of Ayvalık roads and the light commercial market.
‘WE WILL BE FIRST IN C-HATCHBACK WITH THE NEW ASTRA’
As part of the launch in the TRNC, the details of the highly anticipated Astra model in Opel’s C-Hatchback class were also shared. Accordingly, the new Astra, which came to Turkey with four different equipment options as Edition, Elegance, GS Line and GS, is offered with 1.2-liter turbo petrol and 1.5-liter diesel engines. In the entry version of the model, there will be a 6-speed manual gearbox customer option along with the 1.2-liter engine. While the price for this version is 668 thousand 900 TL, the top equipment option with 1.2-liter 8-speed automatic goods goes up to 924 thousand 900 TL in GS. Opel Turkey General Manager Girgin said that in 2023, they aim to be the first in import C-Hatchback promotions with the new Astra. Among the advantages of the Astra’s advantages is expected to be fierce competition with a Volkswagen Golf in 2023.