The Polish children’s clothing chain Cool Club opens stores in Bulgaria
The new chain for children’s and baby fashion Cool Club will operate in Bulgaria. The brand is owned by the Polish company Smyk. In Bulgaria, a franchise will be developed through the company “Cool Club”, which holds the master franchise rights for the country, Pavel Panov, co-owner of the Bulgarian company, specified for “Capital”. The first two sites have already been agreed in metropolitan malls, in the fall there will also be an online store.
This is another Polish chain that will work in Bulgaria. CCS (obuvki.bg), Pepco, Reserved, House, Cropp, Mohito, Sinsay are already advertising in the country. All of them are pointed towards the mass client.
Debut in malls
Pavel Panov, who together with Donka Panova owns Sofia’s Cool Club, has over 5 years of experience as Business Development Director at Office 1 Superstores, USA, where he was responsible for the brand’s entry into 15 countries and, according to him, introduced Bulgaria still has more than 7 franchise brands.
The first Cool Club store is now open in Sofia Ring Mall. The second one will be opened in the capital’s The Mall on September 4. “In October, you will also operate an online store,” commented Pavel Panov for “Capital”.