Toulouse. Why does this major downtown retailer only close after arriving?
By Thibaut Calatayud
Published on
A year and then goes. For the past few days, the store of the Chinese giant of smartphones and connected objects Xiaomilocated in the city center of Toulouse, lowered her metal curtains. This closure is permanent. But how to explain it?
The world’s number 3 smartphone
Behind the metal curtain at 45 rue Saint-Rome, the Chinese firm’s high-tech products are still there. A word, barely visible because of the grid, indicates to former customers that it is always possible to contact customer service, “for any subject”, at 0805.37.09.16.
For those who have switched to, the Chinese company is the world number 3 in the smartphone marketbehind the unstoppable Apple and Samsung. As you will have understood, Xiaomi is not the local SME and one of great ambitions on the European market.
To do this, the company had decided to set up an “establishment in the big cities” of France, explained Yan Liu, French boss of the firm, shortly before the opening of the Toulouse strategic store. But that plan fell through…
The manager in compulsory liquidation
The Pink City store was not managed directly by the manufacturer of low-cost connected objects. Indeed, Xiaomi has appointed the management of its store to the company Tell mebased on Alfortville (Val de Marne).
![End clap for the Xiaomi store in Toulouse, one after its arrival in the city center.](https://static.actu.fr/uploads/2022/08/xiaomi-toulouse-tc.jpg)
Problem ? Tell me it was placed Fr judicial liquidationTuesday, August 23, 2022. In the absence of buyers, this court decision has resulted in the closure of the various Xiaomi Stores managed by this company.
In addition to Toulouse, this is particularly the case for several shops in Île-de-Francefrom those of Lille (North) and Lyons (Rhone).
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