Fintech company Tinka expands in the Netherlands
Financial financing Tinka out in the Netherlands. The fintech company that originated from Wehkamp, but developed independently operates and serves more than 1 million consumers, has the ambition to become the most recommended and responsible option for deferred payment in the Netherlands.
Together with digital-first company Media.Monks, the fintech company has been working on shaping its brand identity. In addition, the digital agency is responsible for the creation and execution of campaigns, the digital brand strategy and acquisition strategy.
Mischa Alexander, Chief Marketing Officer at Tinka, says: “It is unprecedented for a new fintech to be able to use more than 60 years of retail and financial experience for the better purpose of the online consumer and our retailers. This is the unique position in which we have placed ourselves. We look forward to strengthening our market presence and delivering our lean services to other releases in the Dutch market, and beyond. It is crucial for us to use our knowledge and experience to offer consumers financial autonomy. Our proposition is therefore also perfectly described in the, by Media. We have set Media.Monks a simple goal: ‘we want to do great things together’. With our new brand identity and digital strategy, that becomes a self-fulfilling prophecy!”
Jeroen van der Meer, Executive Creative Director at Media.Monks, added: “It’s great to work with a partner to not only innovate the company’s ambition, but the financial industry as a whole. Consumers have different requirements and needs. This means that a brand identity cannot be ‘one-size-fits-all’, but is aligned with the fast-changing and expectations of consumers, especially in terms of personalization and their digital experiences. Together we have laid a good foundation for that.”
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