Emil Frey Nederland, one of the largest automotive retail organizations in the Netherlands, and Webstores Digital Partner, who have grown within the Automotive industry in the field of the realization of digital platforms, are entering into a unique long-term partnership.

Webstores started in 2022 with the realization of Datamotive I Mobility Commerce Suite as a Software-as-a-Service (SaaS) solution for the Automotive industry. This unique collaboration with Emil Frey will contribute to shortening the time-to-market for Datamotive.

Turbulent times for Automotive Retail

“Datamotive is actually a direct result of the dynamics and current developments within the Automotive industry,” says Henri Willems, commercial director of Webstores. Webstores has been active as a digital partner in the Automotive industry for more than 20 years and specializes in the realization of distinctive, tailor-made websites for separate players in the market such as Hedin Automotive, Wensink Automotive and many others. With a team of more than 50 digital professionals, Webstores is active from Hardenberg and Zwolle.

“Automotive retail is changing. Acquisitions and consolidations are the order of the day and scaling up is necessary to maintain its right to exist. The industry is therefore faced with delivery problems, the rise of electrification and the agency model that has been pushed negatively towards the channel Turbulent times, therefore, that require agility, speed and flexibility.” With Datamotive, Webstores offers a sustainable solution to share a digital automotive platform in no time with unique styling and all possible local integrations. ‘We work on the basis of a subscription model. That is really unique in the Dutch market,” says Henri Willems.

Partner with industry-specific knowledge

Emil Frey Nederland NV is one of the largest automotive retail organizations in the Netherlands and represents sixteen different car brands in the Netherlands. The retail organization is always looking for the best partners to further combine and support its brand dealers. “Ekris and Pouw have been working with Webstores for quite some time. So we listened that it was good in terms of quality, but also in terms of culture and mentality. When the development of the SaaS solution Datamotive came up in discussions, we saw opportunities to further our collaboration We believe that a SaaS solution offers the possibility to respond quickly and possible to all changes in the market while making use of the latest underground developments,” says CEO Simon Luijckx of Emil Frey. “What we were looking for was a mature digital partner with industry-specific knowledge that can challenge us, but who also understand the importance of integrating online into existing processes and systems. With Webstores and the Datamotive solution, we believe we have found that partner.”

Accelerate for race use

Webstores will guarantee the acceleration of the realization of Datamotive through the collaboration with Emil Frey Nederland. The semi-annual implementation of the first version of Datamotive is expected to be in the second quarter of 2023. “Our goal is to halve the first platforms by the middle of this year,” says Henri Willems, who twice stated that Emil Frey would not have any other privileges after the launch of Datamotive. of rights has been enforced than any prospective participant. “Webstores remains the full owner of Datamotive, with its own development team, an autonomous organization and an unambiguous roadmap for further development. Naturally fed by the input of the distant dealers.