10,000 orders leave the Rentréediscount.com warehouse in Toulouse every day
It’s a real anthill, along the ring road, south of Toulouse. The Toulouse warehouse of Rentreediscount.com is the largest of the four in the company founded twelve years ago in Aude. The company has become French leader in online school supplies and achieves 90% of its turnover at the start of the school year. This summer, the warehouses are open 24/7.
An order processed in just ten minutes
Rentréediscount.com offers complete lists of school supplies, in conjunction with the establishments that supply them. Thus, in a few clicks, a parent can order their child’s list and receive it in a few days. Orders are taken by preparers equipped with a “shower” where each product is referenced according to its location on the shelves.
“Every day, the system changes certain product locations to optimize all order picker journeys.” —Arnaud Laiter
A list of school supplies is prepared “between ten and twelve minutes” explains Patrick Froment, co-founders of Rentréediscount.com in charge of purchasing and logistics “they are used to our trainers, they are young, dynamic and athletic students, it feels good, I lose twenty years every summer!”. Order pickers travel, on average, ten kilometers a day.
Galloping growth
Since its birth in 2010 in Aude, the company has continued to grow. From a dozen employees at the start, the company employs up to 900 people in the summer. Rentréediscount.com achieves a turnover of 30 million euros and now has four warehouses (Pomas, Carcassonne, Rouen and Toulouse).
Activity was obviously boosted during the health crisis, with supermarkets closed for part of the school year. “It’s true, during the crisis, we did a good job, but consumers had already understood that buying supplies online is more efficient,” explains Arnaud Laiter, co-founders and manager of the company.
Really discounted prices?
its launch, Rentréediscount has since been committed to offering a catalog of school items at low prices. Are these prices really lower than those of supermarkets? “We are fighting above all to sell a cheap list while the big retailers are fighting to make loss leaders, to attract customers and to catch up on the rest. We are trying to fight so that the average list price is as low as possible.”
“We are trying to fight for the average price of the list to be as low as possible.” —Arnaud Laiter
The CEO continues: “If you compare a mass-market product, it is possible that one will be more expensive, on the other hand, when you go to buy the whole list, it is very likely that one will be cheaper. Our strategy is also to be less expensive than our internet competitors such as the big brand that starts with an A. And we get there very easily!”.