Pepco reveals plans to start operating in Portugal in 2023
Pepco, a multi-product retailer, has just announced a plan to start its operation in Portugal, with the first stores opening in the spring of 2023.
Portugal will be the 18th market for the brand, which has around 3,000 stores from Estonia, in northern Europe, to Italy, in the south, Spain, in the west, or even Bulgaria, in the east. This year, Pepco also launched as its first stores in Germany, “that prove to be a success” and will also open the doors of recent commercial spaces designed for the Greek market.
Pepco Group
The Pepco Group was founded in 2015 and comprises two recognized and independent retailers – Pepco and Poundland, which also under the Dealz brand, with a global arm, PGS, which works closely with both international companies.
Pepco’s offer ranges from different products for the home, such as clothing for the whole family, with roughly 500 categories. “Competitive prices are the main strengths of Pepco stores, which were mentioned spontaneously by the majority of their buyers (65%). This group of consumers visit Pepco stores regularly and 2/3 of their purchases are planned in advance, but at the same time some customers also assume that store visits are made just because they enjoy the experience, with no purchase objective.“, he says in a statement sent to the newsroom.
The Group is increasingly growing that the customer satisfaction index is 88%, which is reflected in awards won regularly, such as the Service Quality Stars.
Portugal
After starting a survey of the national market, a strategically extensive Pepco strategically assumes the areas of Porto, Lisbon and Algarve to start gradually as stores, followed by an expansion throughout the rest of the country.
Pepco stores occupy more than 1 million square meters of sales area across Europe. In Portugal, the company works in collaboration with owners and properties to guarantee the lease of stores with a longer term of 450 square meters, reaching a long term of 700 square meters in retail parks and shopping centers, in cities and towns with more of 15,000 inhabitants.
“The launch of Pepco stores in Portugal is the next important step in the brand’s growth journey. Following market research, which is also of great interest in Mediterranean countries such as Spain and Italy, we hope to gain popularity in the Portuguese market. This is notoriously competitive prices and market quality that features a wide variety of products and products. Every day we open a new Pepco store in some European territory and make an average of 20 million purchases per month”, says Anca Radu, regional director for Pepco’s retail business.
The brand manager also adds “Since 2010, Pepco has been increasing its headcount by 1000% while maintaining a remarkably high employee management rate. We are focused on creating opportunities for all our employees to grow with us, both professionally and personally. It is a hiring of passionate people, who stimulate, want to develop their skills and contribute to the development of the company.”
“24,000 people across Europe”
Pepco currently employs over 24,000 people across Europe and offers extensive training to help employees contribute to and how their professional careers can also develop over the long term, with multiple employee benefits and concurrent working standards. flexible.
In this initial phase, the company plans a launch operation in Portugal.
The portfolio of Pepco’s Portuguese stores will include the brand’s new concept successfully launched in Spain. Personal hygiene and cleaning products stores, as well as categories of general hygiene products and larger format. This follows an initial positive test, which serves as an initial response to customers.