The price of beer still rising in Belgium?
The Belgian-Brazilian beer giant had already raised the price of beer by around 8% in the first half. However, as inflation remains very high almost everywhere, current prices are lagging somewhat, Doukeris explained.
It is therefore possible to proceed with an increase. In the past, the world’s largest brewer has factored inflation into its pricing.
We try to find a balance between consumer expectations, prices, our costs and the market environment
The CEO, however, would not confirm that AB InBev would fully pass on the price increase. “We try to find a balance between consumer expectations, prices, our costs and the market environment,” he explained.
The boss admitted that inflation was higher than initially expected. “But we have different ways of dealing with rising costs,” Doukeris assured, without going into details.
Many increases for the consumer
A new potential increase which comes on top of that of fries, packets of crisps or even sauces.
What solutions to save money?
Despite the rise in fuel prices, many Belgians have transferred their trolleys to neighboring countries, mainly France.
And it could pay off…