A collapse in the Polish export specialty. The end of the household appliances boom
Household appliances are one of the Polish export specialties, but this year is in good condition for future changes. Production in June up to 1.6 million units, up 25 percent. less than a year ago. The biggest drops are visible in the case of refrigerators and ovens, they were produced less by 40-50%. The only growing category is dishwashers, but the production is only slightly higher than before, according to the data of the Applia Polska trade organization, which is for the first time in Rzeczpospolita.
Data showing that the sold production is higher than the manufactured production – 9% in the first half of the year, which means that companies are selling their inventories. A year ago, the levels of up to 500 thousand. pieces, now they are gone.
End of boom
– The electrical engineering industry, for one source only, in Poland, but also in other countries. The level also remains problems related to some effects – says Wojciech, president of Applia Polska. – The Dane is also a reference effect, which had a high base in 2021, when it eliminates the pandemic and synchronization – he adds.
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By the end of April, exports in quantitative terms were 14 percent. higher than before the higher level, and in terms of value 2 percent. (PLN 8.4 billion), but to simply rising prices.
With Europe struggling with inflation and the increasing downward trend in permanent dairy spending, it is slowly gearing up for change. – The symptoms of the slowdown occurred in the second stage of growth, which took place because the naturally rising level of interest rates, valuable increase in production efficiency or the war inhibit the growth dynamics and increases in the margins of household appliances producers – says Michał Rakowski, board member responsible for finance and human resources in the Amica Group. – We have signaled many times that the boom in the household appliances market caused by the pandemic will not be a long-term phenomenon and that market growth will return to single-digit levels. For this reason, we postpone some investments, for example, the production of our factory is related to the expansion of the offer.
The company plans to expand into other markets, including the American one, with potentially great opportunities for use.
In Europe, it is weakening. A whirlpool in a recent place under the fact that sales in the EMEA region fell 19.5 percent in the second region, to almost $ 1.1 billion, which is yet another entry into the EMEA territory. “Our performance, evaluation, debt recovery and maintenance impact activities,” Gilles, chief assured Whirlpool EMEA and Whirlpool Corporation executive vice president. – We look to the future and continue to set up our plants – no.
Self promotion
Here comes a slowdown
Poland is a change in household appliances in Europe, so rallies occurred most strongly on the continent. The weakest, because by 9%, was the decline in exports to the most important German market, to France by 13%, and to Great Britain by 16%. Even in Poland it is weakening, in June 3 percent. equipment of network equipment has already fallen, the result for the first half of the year is only slightly above the level of 2021. Imports of household appliances from China on the relationship – by 14 percent in terms of quantity, and 10 percent in terms of value.
– Despite the symptoms of weakening, there will be demand in the country, which will have a limited level. The decline in production resulting from the share of declining exports, which in the case of Poland is much more important than domestic sales – some of the household appliances factories located in Poland even 90 percent. they sell their production abroad – says Ireneusz Bartnikowski, president of Solgaz, a manufacturer of cooktops. – Production downturns can be interruptions and interrupted interruptions, and more specifically, maintenance of declines – breaks.
Poles have always bought household appliances with respect. I’m still buying. What’s more, our images of many producers stand out from other countries. This can be seen, for example, in the Vorwerk group, the seller of Thermomix devices. The Polish company in 2021 saw a record increase in sales of 42.8%, to EUR 231 million, which is a record for the entire enterprise. Italy took the second place, with a sales increase of 16, up to 6%, which gave the Polish company EUR 170 million, the point of sale. – In order to effectively build strong capacity to achieve results and build strong positions in Poland – said Wojciech Ćmikiewicz, CEO of Vorwerk Polska.