income 16 percent went up, profit decreased by PLN 4.8 million
MediaCom Warszawa has been responsible for media services for several years, including Polpharmy, Play, Van Pur (with the Łomża brand), Danone Polska, Herbapol and Mars.
At the beginning of last year the agency is a tender agency for the service of the Decathlon store chain, and since the 2020 auction it has been working for the Dr Green sales brand. In 2019, among others, Leroy Merlin, Discovery, ITM Polska, Adidas and Electronic Arts.
Ur loss, to MullenLowe Media Hub, jewelry brand service Yes.
MediaCom Warszaway’s revenues go from PLN 649 to PLN 730.84 million, and those from abroad – from PLN 76.02 to 110.74 million. In the declining period, she more than recovered from 2020 with the outbreak of the epidemic, when its influence decreased by 10.6%. from PLN 809.46 million.
In the ad, he promotes that “2001 brought a rebound in 2021 cancellations and repetitions of pandemic levels “;
The impact of its influence from other companies from the WPP concern in 2016 was PLN 27.79 million (of which PLN 14.75 million from GroupM, and PLN 8.24 million from Mediacom Holdings Limited), compared to PLN 23.18 million a year earlier.
Costs 17 percent up
MediaCom Warszawa’s extended expenses rose by 17.1 percent. make PLN 843.78 million, with the costs of external costs, i.e. the cost of 68 costs of services for customers – from PLN 804.96 million.
It spent PLN 28.86 million on salaries in birth, and PLN 6.42 million on social and other employee insurance, compared to PLN 27.1 million and PLN 6.67 million, respectively, a year earlier.
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The average annual company in the company decreased from 264 to 227 employees. – It results from the high rotation of the image being a reflection of the company and the company which employees as themselves by competitors – copied in our company.
Higher increase in maintenance costs than the Configuration system translated from PLN 4.96 million gains to PLN 2.2 million loss.
The profitability of the agents who edited, heirs from PLN 1.59 million to PLN 233.8 thousand. PLN, costs from 774.8 to 290.6 thousand. PLN and an increase in the amount from 6.5 thousand. PLN to PLN 1.04 million.
MediaCom Warsaw recorded 357.2 thousand. PLN loss (PLN 5.54 million profit in 2020) and PLN 104.5 thousand. PLN net profit (a year earlier, the profit amounted to PLN 4.88 million).
In the graphic below, the current year is up to 2021 and the previous year is 2020.