HomeExchange chooses Counter Content for PR activities in the Netherlands
Zaandam, July 26, 2022 – HomeExchange, the world’s largest home exchange platform, has also opted for Counter Content as a long-term partner in the field of PR after a successful first few months.
Anyone can search for a match on the HomeExchange platform to exchange houses with during a holiday. The choice is wide: worldwide almost half a million are offered for exchange in 159 countries. More than 22 thousand houses are for sale in the Netherlands. This summer, no fewer than 54,620 home exchange overnight stays are planned in the Netherlands.
Raymond Bresching of Counter Content about the collaboration: “At Counter we can’t wait to discover the benefits of home exchange via HomeExchange. We believe in the power of the platform and are very pleased to be working with HomeExchange for a long time to come.”
Emmanuel Arnaud, CEO of HomeExchange: “We see home exchange becoming more popular worldwide. Also in the Netherlands, more home exchangers are registering on our platform. That is why we are happy that Counter Content is supporting us in our mission to help travelers from all over the world go on holiday more often, better and more sustainably.”
Counter contents
Counter Content helps ambitious and innovative brands with a good story with a clear message. The team of passionate PR experts, communication consultants and content marketers works on visibility, reputation, thought leadership and the growth of brands. The agency does this for brands such as Gorillas, Hardt Hyperloop and ALD Automotive. Counter Content is located in Zaandam and is part of Counter Collective. Knowing more? Visit www.countercontent.nl
Via HomeExchange
As the global leader and the world’s most original home exchange community, HomeExchange offers authentic, sustainable, and affordable vacation options for anyone to swap homes for a fixed annual fee while on vacation. Every four minutes, a home exchange is confirmed via the platform in one of 450,000 homes in 159 countries (20,778 of which are in the Netherlands). With the GuestPoints system it is also possible to opt for a non-reciprocal exchange.
After successfully developing their first company, GuesttoGuest, CEO Emmanuel Arnaud and President Charles-Edouard Girard raised a total of $43 million and acquired Trampolinn, Itamos, HomeForHome and Knok platforms. In 2017, together with the American pioneer Homechange and later the Canadian EchangedeMaison, added to their portfolio. In January 2019, these were converted to HomeExchange. The company has 100 employees and is headquartered in Cambridge, Massachusetts and Paris, France.
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