Michele Tecchia, pioneer of growth hacking in Monaco
After beginning his career in corporate communication and business development between 2008 and 2012, he launched his own marketing consulting firm in February 2012 with the support of private investors in Monaco.
Specialized in growth hacking, a new method of marketing based on an in-depth analysis of step data and user flows, this company created by Michele Tecchia is a pioneer in the sector. Introducing a Monegasque growth hacker with a determined mindset.
Michele Tecchia: “Our role is to be in the constant quest for opportunity”
The course of Michele Tecchia began somewhat by chance, in the year 2000, in a business school and continued, from 2004, at the Institute of Political Studies in Grenoble. Without any real idea of a predefined career path, Michele is nevertheless interested in current affairs and history and has good skills in French. The orientation towards a general course in commerce then in political science therefore seems to be a relevant path for him. He obtained two Master’s degrees.
We are then at the turn of the 2000s, at a time when the Internet is beginning to take on a colossal dimension in the lives of individuals. It is not yet the advent of social networks, nor of the economy based on the processing and massive analysis of data, but Michele Tecchia develops an intuition: if he does not really wish to exercise in communication, he However, he quickly becomes aware of the immense marketing and commercial opportunities that the Internet represents.
Michele Tecchia thus began his professional career in October 2008 as a communications and events officer within the Expleo group, an Airbus subcontractor based in Toulouse. He cut his teeth in this business and began to take an interest in the commercial potential that represents the media content of a brand. From July 2009, he joined the marketing department of the Orange telecommunications group in Paris as a Business Developer and perfected his expertise in digital communication and business growth strategy.
Two years later, in January 2011, Michele tecchia returned to the airline sector, in the field of travel reservations, at Ebookers as Media Sales Manager. Michèle is in charge of implementing the company’s commercial strategy in France as well as developing new communication products. He says he realized at that time his professional shortcomings in marketing techniques, which led him to discover growth hacking.
Michèle Tecchia, pioneer of growth hacking since 2012
Michele Tecchia likes to tell an anecdote about him: when he was just a child at the Parc Primary School in the Principality, Michele was a mischievous schoolboy. One day when he participated in a first aid competition organized by the Red Cross for the simple reason that it allowed him to skip class, Michele wanted to make this competition an opportunity to showcase his skills. . He and his comrades won this competition. This will become a habit in the following years, and will lead to Michele rethinking first aid training in depth and founding the youth club of the Monaco Red Cross which will be based on innovative communication techniques. Worthy of an entrepreneur creating opportunities in the making.
It was in 2012 that he discovered growth hacking with the Growth Hacking Academy of London, the first school of growth hacking in Europe. Michèle enrolls in the three-month immersive training offered by the academy which, according to her, will profoundly change the way she approaches her profession. There, he meets professionals from all walks of life: business analysts, advertising engineers, designers, etc. from which he will draw a great deal of experience.
Because it is this height of view and this multiplicity of skills that characterize the growth hacker according to him. The 42-year-old entrepreneur defines his profession as the set of marketing techniques based on the analysis of steps, users and business data in order to create growth opportunities and retain customers. It is thus, according to him, to be able to find scalable and reproducible means of developing indicators, which requires having a state of mind and being able to understand the various vivid situations in their entirety. .
In January 2016, he founded his own homonymous structure in Monaco – Michele Tecchia – thanks to the support of private investors in the Principality. There, he develops multiple components of the development, marketing and processing of new products. At the same time, the entrepreneur works in collaboration with the 1min30 agency on design acquisition strategies. Monaco is, according to him, an excellent place for this automotive profession Le Rocher is home to many innovative companies, particularly in data processing and analysis.
The Monegasque is therefore one of the first entrants into the profession of growth hacking in Europe, he who is not destined for a specification but who was ready to explore all the opportunities presented to him. It is perhaps in the end this open-mindedness that has integrated him as the pioneer of growth hacking that he has become. Michele says, in this regard, that he learned a lot from his university career in political science because it offers him a curiosity and an adaptability that correspond very well to the profession of growth hacker. Michele is therefore an example of a modern entrepreneur – curious and ambitious – who knew how to take advantage of the opportunities that presented themselves to him to put them to the benefit of the growth of his clients.