BBDO Warsaw advertising agency profits profits in 2021
Last year BBDO Warszawa worked, among others for the company and brands 3M, Bacardi, Essity, InPost, Mars, Mercedes, OLX, Pepsi and SCJ. In the same release, she “achieved new results in customer acquisition as well as a wide range of customer relationships.”
PLN 18 million from four clients
The agency’s domestic revenues increased from PLN 8.44 to PLN 12.03 million, foreign revenues – from PLN 16.78 to PLN 17.5 million. They were almost achieved with services, receipts from service as before the thousandth device 406.4. zloty.
If necessary, that approx. 62 percent last year’s revenues were provided by BBDO Warszawa servicing four clients (it is not indicated which are the company). It was noted that the “loss” of the major companies or an unfavorable change in their change would adversely affect the result as well as the property and last company status “.
Spending 11 percent up
The costs of BBDO Warszawa promoted much less than the revenues – by 11 percent. make PLN 25.98 million.
Salaries and wages went up from PLN 13.71 to PLN 15.7 million, salaries went up from PLN 7.63 to PLN 8.06 million, and for social and other employee insurance – from PLN 1.47 to PLN 1.62 million. Last year 55 people worked in the agency on average.
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Last year, spending on other companies from the Omnicom Group amounted to PLN 1.55 million, of which 886.6 thous. the agency paid DDB Warszawa, and 388.1 thousand. PLN – British company BBDO EMEA.
Agents’ sales profit goes from PLN 1.81 to 3.54 million, operating profit – from PLN 1.69 to 3.5 million.
Smaller dividends cut profits
BBDO Warszawa owns 100 percent. The group of the advertising agency Energy BBDO (in last year it recorded a net profit of PLN 192.8 thousand) and 84 percent. media agencies Media Direction and PHD Media Direction (corresponding, PLN 7.12 million and PLN 289.1 thousand net profit).
Last year received a total of PLN 3.67 million from them for 2020, compared to PLN 5.41 million a year earlier.
Consequently, its net profit decreased from 6.62 to 6.35 million PLN. It will be paid in full to BBDO EMEA, which owns 100 percent. agency agencies.
In the graphic below, the current year is up to 2021 and the previous year is 2020.