Onet Premium how much is the subscription price what to do with Mediaklub Vogue Przegląd Sportowy Politico Forbes Newsweek
Ringier A Springer Polska on July 7, 2008 launched Onet Premium for all users (the testing services for iOS users are up-to-date so far).
As part of the subscription, in addition to materials with unlimited access to texts, video podcasts of several publishers – brands of RASP itself, among others. “Newsweek”, “Forbes”, “Forbes Women”, “Przegląd Sportowy” can contain content from “Vogue”, Politico, “Die Welt” or the magazine “Continents”. The content of the paper titles can be downloaded in PDF size. Selected content of Onet Extra Premium on the Onet homepage, marked with the “premium” logo.
The entire paid content resource works in a metric model – access to several paid content will be available to all users within the monthly renewing limit. All unlimited paid content will be available only to subscribers.
Along with the project launch, the Onet Audio application will be launched, which will enable podcasts, audio articles and Onet products.
The cost of the subscription is PLN 24.9 per month (in the first year promotion for PLN 19.9 per month) or PLN 199 per month.
Onet Premium will have no advertising display – banners or video ads (except for commercial websites, such as Przegladsportowy.onet.pl, Poczta.onet.pl, Pytaj.onet.pl, Pogoda.onet.pl, Programtv.onet.pl, Magic. onet.pl and editorial services Ukraina.onet.pl). However, there will still be self-promotion and partners of partner partners selected as part of paid cooperation (native content) and advertisements, published materials from websites.
“Onet Premium is added to the offer on the Polish market. In one place in one part, they have access to and in its premium offer from Polish titles and titles. Moreover, Onet’s content will be available ad-free. Earlier, we tested ten websites in the initial version of the Onet application for iOS. The results exceeded our expectations. It is also worth pointing out that we are open to other publishers. Today, the Onet Premium Offer includes, for example, content from Vogue and the Continents, “says Aleksander Kutela, Vice President of the RASP Management Board.
In 2020, RASP launched the Mediaklub platform, which collected paid content from the company’s websites. As part of one subscription, access was given to unlimited access to all the content of Newsweek.pl, Forbe.pl, Fakt.pl or the websites of “Auto Świat”, “Komputer świat” and “Przegląd Sportowy”, as well as “Vogue”. The subscription cost PLN 29.9 per month.
Now Onet Premium has that service. – Everybody will be Mediaklub.pl soon, soon access to Onet services and Mediaklub itself will be phased out – provides Wirtualnemedia.pl Agnieszka Skrzypek-Makowska, RASP professional manager.
Two perspectives
– You have to write from two perspectives – comments secondary Onet Premium Jacek Chinajtis, former president of the company from the digital publishing industry Optizen Labs. – From a large company like RASP, the new number in the development uses the potential of a large publisher, it has new databases of new and new employees. From this point of view, building such hubs, the platform is an understandable move – he emphasizes. I am glad that RASP has also been providing publishers with paper press distribution services for several years. – For the convenience of a translator, a reader at a price-voice operator, even a price supplement to the cost – purchase cost, read.
– However, I am a skeptic when it comes to the point of view of smaller people. First, comparing, comparing, by press to use after streaming platforms. Entertainment is another theme of using the medium – completely Chinajtis. – Here, on one platform, we deal with over a dozen, several dozen or even several hundred brands publishing or titles. A big long for title publishers is, in a way, losing their identity. The user’s theme will be the platform, not the title – says.
However, according to Faktaj, this is not a problem. – The second one that deals with the worldwide platform of the kind where the money split. Manage this type of platform each to create 10 of its maintenance commission. From what is left, it must distribute to the titles consumed by users. In the world, the division takes place: either by the titles, consumes the subscriber’s subscription, or by the given time of consumption of a given title. It will be different to redistribute money if a given reader reads three titles on the platform, and different if 10 of them – underlines.
Acts that Western suppliers ensure that they are not accepted in this matter. – Of these charges, which are for the reader to swallow, how to separate, and therefore is too small, by not for the publishers’ students. So I am skeptical. The initiative itself is fun, only the day of everyday life ends with someone saying “show me the money”. At the beginning of the kind of initiatives that the world is trying to win, apart from those coming from investors, there is still no money from the readers. Big enough for publishers to speak.
Search for the Holy Grail
According to the expert, so is the method of media consumption. People are willing to pay for as long as you can’t contain your content. – Social media has had a huge impact on the way media is consumed. On Facebook, your own magazine of variety that you can refer to.
– I’m afraid that publishers, instead of building an identity, repairing social media and other tools, put in a repair, repairing the Grail that is supposed to fix problems – Chinajtis.
I especially notice that it should also be remembered that the choice for one reader – How much is he able to spend a month on a subscription to the press? There have been a lot of games in the world that have abandoned the subscription model and switched to the donation model, for example. It appears that the mass of subscribers is not large enough, according to the editors. In fact, traffic, as being protected by revealing, closing behind paywalls, this causes the number of paid views and user reach to come together. To be purchased directly for advertising revenues from various sources: programmatic, content marketing or native advertising – he emphasizes.
All in one program
– To be able to expand a Mediaclub that goes beyond the content of one publisher. You can be this industry when it comes to the scale of a kiosk with many other content from different brands, ultimately from outside one publishing house – assesses Paweł Nowacki, an independent tool for publishers and e-commerce (DigitalFlow.pl). – To change the rhythm of subscription development, it goes to the mass audience. They keep in mind that people and the widow can often afford to search the information of some users for paid subscriptions, especially since it has produced a lot of quality content. To answer some of the users who say they want free choice, they would have it all about one solution. It also changes the rhythm for other publishers, especially as RASP searches the field for some publishers who have such subscriptions or would like to have a title.
– Some users who wish to have quality content will opt for this “kiosk subscription”. And it is this way. Probably for more than one such on the Polish market. It would be interesting if Polska Press, Wirtualna Polska or Interia came up with a similar proposal – Nowacki assures.