San Marino Outlet Experience: the balance of the first year of activity
San Marino Outlet Experience on June 24th celebrated the first year of activity with numerous initiatives dedicated to its public, including an extraordinary commercial promotion for the visitors present in the center started by Borletti Group, Aedes SIIQ, DEA Real Estate Advisor and VLG Capital .
The interest shown by the brands has led to a significant increase in the number of stores present since the opening, with the consequent and correlated continuous growth in the number of visitors which is now expected to increase further with the recovery of tourism. To date, over 300 people work at San Marino Outlet Experience, a particularly important figure for the structure itself and for the economic fabric not only of the Republic of San Marino but also of the neighboring areas.
For the summer, further new openings are planned and a series of initiatives dedicated to the different targets that the management, constantly committed to the growth of the structure, has identified: collaborations with Papeete, a well-known beach club in Milano Marittima for Wednesday evening, the Kids Drive-in on Thursdays, an initiative dedicated to children who can follow animated films under the stars within the San Marino Outlet Experience and evening openings with different kinds of shows for families. Furthermore, the development of a B2B network for the involvement of tour operators, travel agencies and partners in the tourism sector, both private and public, is growing.
A structure of over 17,000 square meters that hosts international luxury brands and prestigious boutiques in the clothing, accessories and home furnishings sector as well as lounge bars, cafes and restaurants. Totally “in the open air”, San Marino Outlet Experience fits into the territory with a pleasant pedestrian path along its promenade, embellished by three large squares: Welcome Plaza, Event Plaza and Garden Plaza.
The extension of the area up to 25,000 square meters and 130 stores is planned, for a total investment of over 150 million euros.