«Roma Throwdown», at Cinecittà the great party for crossfit lovers – Corriere.it
The event ends on Sunday 26. Many companies are protagonists with specific products for professionals and amateurs, including Danone with the HiPRO brand and the “The push” training program, available on Instagram
A high-intensity weekend for fans of the crossfit, sports practice which is becoming a craze in gyms all over the world. Conceived in the late ’70s by the American gymnast Greg Glassman, today it has turned into a real trend that, in addition to improving one’s physical shape, aims to outline a lifestyle. This weekend a Cinecittà (the event started on Friday 24th and ends on Sunday 26th) practitioners made an appointment at «Rome Throwdown 2022», The cult event in the sector, in which the best performers of crossfit compete in training exercises that involve alternating high intensity and functional movements to enhance physical skills in 10 areas, training, strength. flexibility, coordination, balance and precision. The Roman event this year saw HiPRO’s support of the range of high protein foods getting on the platform to train, bring together and support all crossfit lovers with the involvement of the entire sport-community.
In the space set up inside the “Roma Throwdown 2022”, thanks to the exceptional exponents of the fitness world – Matteo Braccani and Alice Mastriani – special training sessions were proposed while sports and fitness enthusiasts were able to discover the range of products with a high protein content that support muscle maintenance and mass growth. To be if alongside sportsmen and their strength the Danone brand has created “The push”, a real training program available on Instagram (@ hipro.italia) which combines the culture of nutrition with that of physical work. This type of diet is ideal for those who practice crossfit, an evolution of fitness to be understood as muscular work applied to a high-intensity sports movement, which is practiced mainly to increase muscle mass (lean mass) and reduce weight. body (fat mass) promoting metabolism.
«Two years of the pandemic have not broken the desire of Italians to continue training even at home, driven by the desire to feel good and fit. At Roma Throwdown 2022 this desire is at its maximum e we at Hipro are there to offer a complete experience: training during and intense able to stimulate people to go beyond their limits, balanced by a healthy and complete program. With HiPRO we want to be alongside the communities who love and practice sport professionals and amateurs, to motivate them and accompany them in their path made of sacrifice but also of a lot of gratification “, explained J
ordi Guitart, Marketing Director of Danone Italy & Greece.
June 26, 2022 (change June 26, 2022 | 12:23)
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