healthy summer sales in Toulouse?
Faced with the decline in purchasing power, the summer sales were eagerly awaited by traders in Toulouse. These are in trouble.
The summer sales just started this Wednesday. Customers could take advantage of it until July 19. In Toulouse, traders place a lot of hope in this period. “The sales have lost their appeal. But it’s still an important sales period”, underlines Philippe Léon, the president of the Federation of craftsmen, traders and professionals of Toulouse.
It remains to be seen whether consumers will be there. “There is an ambient gloom. People are very selective in their purchases. They are no longer looking for a price but for a real commercial deal”, observes Philippe Léon.
Good deals from the first day of the sales
The purchasing power of consumers has indeed taken a hit. “We are in an inflationary phase. They are aware that they will lose 7 to 8% of purchasing power. They will spend, but will be careful,” anticipates Philippe Léon. Traders are therefore expected at the turn.
“Those who play the sales game will do very well,” said the president of the Federation of artisans, traders and professionals of Toulouse. Some have understood it well. ” Of the merchants offer great deals from day one. It’s interesting for customers,” notes Philippe Léon.
A difficult period for traders in Toulouse
This period is not only difficult for consumers. “Traders are struggling to keep hope,” reports the president of the Federation. He adds: “We had the Yellow Vests in Toulouse, then the Covid. The PGE (Loan guaranteed by the State, editor’s note) was a bubble of oxygen. But now we have to repay this money when we have not found the turnover for 2019”, underlines Philippe Léon.
Traders therefore hope to raise the bar with these summer sales. “The first three days will be decisive. After Saturday, we will know if these sales are successful or not, ”he concluded.
Heloise Thepaut