Why in Bulgaria digitalization remains misunderstood? :: Investor.bg
There is a lot of talk about digitalization in Bulgaria, but it is often unclear what it consists of and how it can be perfected. Andreas Meyer, chairman of the Digitalization Industrial Association, and Jajamin Tallinn, founder of More than digital, came together on the air of Bloomberg TV Bulgaria.
“That’s why we’ve put together 50 to help the company on the page to understand how to use technology and give them the tools to implement digitalization in their business,” the guests said.
According to Myers, the EU makes it clear that it needs to be digitized, but no one understands what that means. “Therefore, our approach is to start with the basic acquaintance through articles and opportunities for self-education. I have several hundred consultants who offer services for free through our partner network. We meet people in person and if a company needs ERP, we will provide the necessary licenses, “said the chairman of the Digital Association.
According to him, the main obstacle for small and medium enterprises is not only the fact that it is not known what to do, but also the financial side of the process. “If you go to a small company with 10 people and tell them you have to buy software for 50,000 leva, they jump because that’s their annual turnover,” Myers said.
The guest shared that he will provide a branded minibus of the association in order to reach the maximum number of settlements in Bulgaria. “I already have the support of many municipalities who have invited us to give them basic information and show them where we can get information to help their company and where to get the software that does all the magic,” said the guest. .
Bedjamin Tallinn adds that it is important to make these products available, as the company sees the results, they will be enthusiastic to complete the process themselves. Regarding the time it will take to digitalize Bulgaria, he said he could not give an exact time frame. “The goal is to achieve in the future, because if nothing happens and nothing happens, discouragement. The process of digitalization never ends – if it does not improve, technology advances and you will abandon, “said Tallinn.
You can watch the whole conversation in the video of site of Bloomberg TV Bulgaria.