Chanel in Florence, Penelope Cruz guest of honor: the city of the Medici, capital of fashion
The last time Chanel showed its Métiers d’Art collection in Italy was 2015, when a show was staged at the Cinecittà film studios in Rome. Seven years later she returned to the beautiful country, to be precise in Florence. The event for the maison has always been itinerant, but due to the covid the director Viard had chosen to stay in France and film the fashion show of the collection and then send the video online. Then the decision to present the clothes in a new location and in the presence of numerous guests. The choice could only fall into the cradle of the Renaissance also Chanel because here it has some of the companies that supply leather and accessories such as shoes and bags. Tonight’s parade began at 7.00 pm, inside the Stazione Leopolda, and the Florentine and Tuscan artisans were well represented.
Chanel chose Florence
Penelope Cruz guest of honor
Almost a thousand guests, among which the name of a star stood out: Penolepe Cruz. The Oscar winner for the film Vicky Cristina Barcelona she was Chanel’s godmother of the day in Florence. The institutional commitments were committed throughout the morning by Cruz who was the guest of honor at a meeting in the conference room of the Florence Chamber of Commerce, with about 200 students from fashion schools and universities such as Bocconi, Politecnico and Polimoda. The actress answered the students’ questions and explained why Chanel is not just a fashion house, but an institution. Madame Coco Chanel’s dresses have been fundamental for her for many roles in films, but also in everyday life. The event was strongly supported by Chanel fashion president Bruno Pavlovsky.
The president of the Region, Eugenio Giani, and the mayor of Florence, Dario Nardella also participated in the parade.