Seven trends of online trading in Slovakia – euractiv.sk
Bratislava, May 18, 2022 – Online shopping is now a must-have for any business. “Doing business on the Internet?” Nobody asks that question today. Today’s question is “How to do business online?”
The seemingly easy question has many possible answers. We bring 7 trends and at the same time we like for easy online trading in Slovakia.
The golden rule for starters
A good name sells. This is true in both the real and virtual worlds. That’s why we always start with a well-remembered name.
When you start a business or bring a new product or service to the market, always register a domain with such a name immediately. It may be occupied later, but it may become increasingly common for you to be “blown away” by competitors, which is a far worse alternative.
Find out if the domain is freeIt is simple and its registration costs you practically only the price of one lunch.
Find your domain and see more tips from ours Academy of Virtual Slovakia.
1. The best ending for business in Slovakia is .sk
At least 85% of companies and sole traders in Slovakia choose .sk as their primary ending for an online store. It is logical and understandable. The vast majority of the market is focused on Slovaks, and if the entrepreneur wants to be as close to the customer as possible, he must be with him in his native language. The rest are additional versions of Slovak stores, aimed at customers from abroad.
Be sure to choose a Slovak domain for the main online store and build the main e-shop on it. You want to have a strong brand with the expected placement.
If you need a language mutation, it is not possible to use the main site directly. You can easily incorporate very advanced translators on the Slovak website, which can translate the content and offer of your store into many languages.
2. Online store “created” according to the age and mood of the customer.
Do you like tech-design? Or do you prefer pastel colors and a nice e-shop look? You no longer have to solve this dilemma on the Internet today.
Merchants have found that the appearance of the e-shop, which is adapted to the age or mood of the customer, contributes to a higher chance to make a purchase. Just like in stone shops, we feel comfortable where it suits our tastes. The same feeling applies to the customer in the virtual store.
Therefore, create different store styles for different parts of your offer. Specialize it through a separate e-shop with its own moody domain, derived from the original (eg shop.sk and shop-luxus-nabytok.sk) – do not overwhelm the customer with other unnecessary goods.
3. Payment by card with pre-prepared payment details and QR code for the mobile offer
The only special thing when shopping online is… payment. And the right trader that this part needs is fast. Therefore, do everything to be able to pay what.
Completed data from the invoice, windows prepared in advance for filling in the card number, expiration date with the option to select the month and year, fast payment gateway, etc. Here are some ways to speed up payment and not lose a customer.
On the contrary, the transmission of payment transfer data is little used today. The customer can recognize the purchase, the mood will change, he will think about the need for shopping. A large percentage of departures and non-purchases occur at a later payment.
The trend has long been mobile payment. If someone does not want to use a payment card, you will offer them a QR code. After scanning it, the customer will be opened an application for payment at the bank, together with all the payment details. Just confirm and you can pack the goods.
Another great way to have a satisfied customer!
4. A clear description of the goods and services, including the product video
In the world of technology, the one who is most interested sells. Having an online store with hundreds of goods without a good description is like having the ability to have every menu written that you cook the day, no need to know what.
The customer simply needs a detailed description of the goods or services, such as:
– dimensions of the goods,
– color,
– what it is made of, ie a description of the material
– installation information
– information on transport and delivery dates
– additional information to the goods
– manufacturer
– Advertising rules
– Many more
And that’s still not all. Today, customers make decisions visually. Watch a video or product. Maybe a video on how it is used, or how the product is properly observed or stored. Short, concise video with the product
5. Confirmation of payment
Almost insignificant, but still very important. The confirmation of payment is a statement that there is someone on the other side – there behind the counter.
Also for important actions such as confirmation of shipment of goods with an approximate delivery date.
After the purchase, send customers a confirmation of payment and other necessary notifications to everyone. It is also, but at the same time you can provide him with another product, a novelty, something extra by e-mail. Don’t miss this legitimate opportunity to send a non-spam offer.
6. Subscribed – or additionally a discount on the next purchase
It’s not hard to sell once – but retaining a customer wants art. Therefore, think about what you can provide customers with. Do you remember when you went to the store as children, where the salesman gave you candy or other sweet treats to buy? Did you like going back to that store?
When purchasing or confirming payment, offer customers a discount on the next purchase. Even a few percent will be pleased. It’s not about the size of the discount, but about keeping the customer. Simple advice that is guaranteed to work. It can take the form of a coupon and there can be other rewards.
7. Satisfaction questionnaire
Ask your customer for their opinion. Ask him for criticism. Tell him you want to improve. The customer will feel part of your business.
The way we like to go to the same good barber – you will build a personal relationship with your virtual customers. On the other hand, ones and zeros are people who will appreciate if you are not an anonymous machine. All your customers will definitely get with you, but those who respond will most likely still buy.
But don’t overdo it – an offer 3 times a day will definitely seem annoying.
Surely you also have many other tips on what works in online business. Our Virtual Slovakia writes many success stories. And more residents are added to it every year.
You know those big stories. We bring you a few small ones that were created as fun and today they bring real success, profits or popularity to creators and founders. Take a look at the Academy of Virtual Slovakia with us and discover what it is made in Slovakia.