RTL Today – “Consume differently”: A Luxembourg restaurant bans Coca-Cola from its menu
Close to the Belgian border, the Pall Center shopping center is continuing its green conversion with local products, trying to avoid the big, more industrial brands as much as possible.
As reported by our colleagues from The Meusecustomers who wish to accompany their meal with a drink from the American brand at the L’Orangerie restaurant in Oberpallen will be disappointed.
But that does not seem to bother the director and owner of the premises, the former deputy déi Gréng Christianne Wickler: “if it’s just me, i’d take a drastic turn, but customers would rather not follow, so we’re taking it step by step. We are going to remove Coca-Cola from the menu of our restaurant L’Orangerie, but you can still buy it in the supermarket“, she confides to The Meuse in its edition devoted to the south of Belgium and the bordering regions.
A change that is clearly part of a more sustainable, local and healthy approach, as defended by the director of the chain which includes several brands across the Grand Duchy and which has also just acquired the Alima supermarkets.
The crisis linked to the Covid may not have had anything to do with it either, since customers are now turning to food and clothing from more regional production. Filling the shopping cart can then be more expensive, but customers also seem to report the benefits of better nutrition. The choice of products offered for sale is the result of mature reflection and a fairly deep analysis of the supplier.
A risky task but close to the heart of this formidable businesswoman who is not afraid to impose her style and her choices within her establishments and specifies “do not want to educate customers, but rather offer an alternative and show that it is possible to consume differently“.