Bags, agedine and other gadgets Now ‘Pisa Is’ is promoted – Cronaca
Mugs, T-shirts, but also pens, bags and notebooks with the ‘Pisa Is’ brand are the first products of the new Pisan city branding presented inside the Infopoint in Piazza dei Miracoli and intended for the tourist market. ‘Pisa Is’ was adopted by the Municipality and built with the aim of enhancing the city and increasing its appeal. In 2021, following a public tender, the official licensee was identified in the company Rainbow spa of Loreto (Ancona), which operates all over the world, among other things, in the entertainment sector for children and teenagers. “In recent years we have worked to avoid being caught unprepared at the time of departure – said the councilor for tourism, Paolo Pesciatini – and to demonstrate the actions we have implemented, the promotion campaigns, the presence at sector fairs and today, another important element is added: the presentation of the products under the ‘Pisa Is’ brand, a further instrument of amplification of all that is our genius loci that goes beyond the beautiful Piazza del Duomo “.
Rainbow, general licensee of the ‘Pisa Is’ brand until 2026, is one of the main international companies for the production of both animated and live action television and film content. In its brand enhancement project, it involves the production and controlled sale of products and the management of marketing initiatives, on a national and international scale. “Our gadgets – concluded Roberto Grassi, Rainbow brand manager – will also have great attention to the environment and will also be produced with recycled materials”. The products will be distributed in hotels, on the trains of San Rossore and on the boats that carry out cruises on the Arno.