Expo 2020 Dubai, the numbers of the San Marino Pavilion: 390 thousand visits and 130,800 euros in receipts
A few days after the end of the largest Universal Exposition in the Middle East and the return of the managers and volunteer staff to the Republic, the San Marino Pavilion closes its participation in Expo 2020 Dubai by registering the final number of 390,000 visits And 130,800 euros of receipts accounted for in the shop area.
Numbers, those just read, which “are very close to the initial forecasts, drawn up in the project implementation phase”, declares in a note the General Commissioner of the Government of the Republic of San Marino for the Dubai 2020 Universal Exposition.
The edition of Expo 2020 Dubai “It welcomed 24.1 million visitors in 184 days of promotion, events, meetings and initiatives”. A marathon that saw “192 participating countries as protagonists, who shared best practices to foster connections and build a future”.
For the Republic of San Marino, “touched bysudden death of the commissioner and ambassador to the United Arab Emirates, Mauro Maianithe pandemic, which reached its peak in December and January and the initial logistical difficulties in the shipment of goods, also proved to be achallenging and demanding edition“. However, thanks to teamwork and the support of the state, the staff of the Pavilion managed to conclude the project successfully, bringing home excellent results: both measurable goals such as i sales target he takings and more intangible objectives such asincrease in knowledge of our country at an international level“.
In fact, Expo “turned out to be the largest event dedicated to tourism and the communication of the culture and identity of States that took place in the Menasa area, that distant part of the world that includes the Middle East, North Africa and Asia Southern Italy, for which San Marino was a little known or even unknown territory “.
One purpose, that of making oneself known, “largely achieved, thanks to an exhibition space, the only one among the Thematic District Pavilions to have a VIP lounge available to its sponsors and delegations, which has retraced the past, present and future of our Earth, obtaining unanimous positive appreciation from both critics and professionals “.
L’authoritative UAE news outlet Gulf News “Lo ah, for example, cited among the 7 best pavilions worth visiting for their historical legacy“.
A pavilion that “has developed a very strong diplomatic action, presenting its specificities to the world, from agri-food to tourism and economic ones which have proved to be competitive and aligned with international standards”.
In addition, the constant growth in visits and receipts the six months of Expo were “the great demonstration of a long and well-functioning Pavilion, according to an operational logic of storytelling in which the visitor, thanks to the interaction with the volunteers, was able to get to know truly San Marino “. In this scenario thelocal shop “It turned out to be not only a section from which to obtain receipts but a added value and an integral part of the exhibition sitein which people were able to complete their visit experience, appreciating the typical products of the Republic, deciding to take them with them as a souvenir of a new discovery made at Expo 2020 in Dubai “.
A participation in this event that “for San Marino has also borne fruit in terms of connections and opening up to new business opportunities”.
Several sponsors “have in fact taken into consideration strategies for the internationalization of their brands, starting from the United Arab Emirates, and others have consolidated and expanded their own networking by exploiting the initiative and space of the Pavilion in such an international context as that of Expo” .
Today, “a few weeks after the end of the event and the closing of the Pavilion, procedures have begun to ensure the return of the materials from the Pavilion to the Republic, such as the interactive table, display panels and some furniture in the VIP lounge and shop”.
What will happen in the near future at the Expo site “will be the opening of District 2020, a project that is part of the Dubai Urban Plan 2040, a place that will welcome 145,000 people and that foresees an expansion of the city around this area: some pavilions will be dismantled, others, such as that of San Marino, reconverted for residential use or used as offices “. The district “will become a hub dedicated to new technologies: among the large companies, Siemens, Dp World and Terminus have already announced that they will have their headquarters here. While another 80 selected start-ups will take office, in the field of green energy, urban planning, intelligent architecture and mobility “.
Before focusing their energies on San Marino’s participation in the next world projects, all the staff of the Pavilion “will take part in the event on Saturday 30 September ‘Experience at the San Marino Expo’ organized by the gold sponsor San Marino Outlet Experience as the final moment of party and celebration of a unique professional and life experience for 4 managers and 25 volunteers who represent their country in the eyes of the world “.
The general commissioner Filippo Francini: “Participating in Expo 2020 Dubai, for a microstate like San Marino, means having had the opportunity to make known historical and cultural traditions, dynamism and capacity for innovation. It was an unmissable opportunity for visibility in which San Marino has shown that it is capable of competing with the international community, presenting to the world the great pride and strong energy of a small country. I would like to thank all the people who believed in the project and who decided to take part in it. In particular, thanks to the sponsors for the guaranteed support in making the San Marino Pavilion a lplace of discovery and knowledge for nearly 400,000 visitors from all over the world. A precious collaboration, without which he could not have reached such a goal“.