Nickelodeon Treasure Hunt Malta returns in May
Velocity International, Paramount’s integrated internal commercial marketing agency, has announced the return of Nickelodeon’s experiential tourism franchise: Nickelodeon Treasure Hunt Malta.
The outdoor weekend activity will take place in Valletta on 28 and 29 May.
For the first time in Malta, lucky kids (and adults!) Will have the chance to follow in the footsteps of some of the world’s biggest stars and take a sliming of their lives at Nickelodeon’s Slimulator machine in Triton Square.
Other activities include a life-size Krusty Krab complete with games and a chance to climb the Employee of the Month wall with SpongeBob; entertaining and family-friendly character shows on the main stage in St. George’s Square; and exclusive Meet & Greets with beloved Nickelodeon characters from SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Shimmer and Shine and more.
To complement these activations, Nickelodeon Treasure Hunt Malta will have an interactive mobile phone map, where families will be challenged to find clues in hotspot locations around the City and take photos with Nickelodeon characters in augmented reality. to save and share.
“The second edition of Nickelodeon Treasure Hunt is landing in Malta and promises a unique and enjoyable weekend,” said Lee Sears, Executive Vice President and General Manager, International Digital and Ad Sales, Paramount.
“This experience is an exciting way for children and families to immerse themselves in Nick’s world by connecting with their favorite characters and making valuable memories while discovering how much Malta has to offer visiting families. the island. ”
After a networking lunch at Shangri La, guests were escorted to the Malta Pavilion at Expo 2020 Dubai, to enjoy an exclusive and private tour of the pavilion and to attend the awards ceremony of the social media campaign. pre-arranged by the Malta Tourism Authority. was organized.
“In the Malta Tourism Strategy 2021-2030 we have listed Family Tourism as one of our priorities for the tourism sector, especially during this recovery period. That the Nickelodeon Treasure Hunt back in Malta is intrinsically related to this priority, and I am sure that once again Malta will be able to strengthen its position as a family-friendly destination, where families with Children of all ages can enjoy fun and safe. and an unforgettable holiday, ”explained Clayton Bartolo, Minister for Tourism, Malta.
“One of the niches that we, as an Authority constantly focus on in the Maltese Tourism Industry, is Family Tourism. I am pleased, on behalf of the MTA, to welcome back the Nickelodeon Treasure Hunt in the Islands Maltese, and in particular to our beautiful capital city Valletta, ”said Dr Gavin Gulia, Chairman, Malta Tourism Authority.
“I am sure that this event, which will take place at the end of May, will be an additional incentive for families from all over the world to choose Malta for a well-deserved stay with their families. There is something for everyone in Malta and Gozo, and partnerships with international brands such as Nickelodeon are helping us improve our product, giving families lasting memories for a lifetime, and an appetite to return for more. ”
Nickelodeon Treasure Hunt Malta was first launched in 2019, harnessing the global power of the Nickelodeon brand and its universally beloved characters to drive tourism to Malta’s family-friendly attractions over the months. off-peak.
This Nickelodeon experience builds on the success of the annual Isle of MTV Malta live music event which helped put Malta back on track as a youth travel destination. MTV International recently announced that Isle of MTV Malta will return to its 14th edition on July 19, with global superstar DJ Marshmello being the title of the summer festival. – TradeArabia News Service