Mahmood & Blanco the most discussed on social media, according to Achille Lauro
Mahmood & Blanco are the singers ofEurovision 2022 most talked about, worldwide, with over 328,000 conversations generated on social media from January to April. It emerges from Talkwalker monitoring, which measures the social and web conversations generated by the accounts of companies, TV broadcasters, personalities, influencers and users in terms of presence and interactions (engagement) on social.
The winning duo of the Sanremo Festival approaches the live performance as one of the favorites for the victory, leading the classification of social conversations (328,000 conversations, share of voice 36.4%) with a positive sentiment, that is the analysis of that that users on the singer, by 32%. In second place in the ranking is placed Achille Laurorepresentative of San Marinowith 149,000 results (share of voice 16.6% and positive sentiment 21%). The Dutch singer S10, representative of the Netherlands, is placed in third place, with 98,000,000 conversations (share of voice 10.8% and sentiments of 22.6).
Mahmood & Blanco are ai first places also in Europe and the USA. “The boom in social interactions for Eurovision was 2021, with a 61% increase in engagement generates from Facebook, but above all with the original one from Instagram went from 156,400 conversations in 2020 to 3.1 million in 2021 and of Twitter which from 228,500 conversations reached 3.4 million.