Helsinki-based The capital of Vendep took the opportunity to expand their investments thanks to its third fund. The Finnish venture capital company has already shown interest in its companies. The fund is worth 70 million euros, which gives the company two of its first. For the first time, Vendep is investing in a Swedish company and a B2B market in Finland.

Swedish company My telescope provides a smarter approach to marketing with its tools to analyze how the internet responds to a brand and then use this data to become more proactive and flexible, and more pleasing to customers. The other two investments of the company are in two Finnish companies, myPlane and Trust.

The former is Vendep’s first B2B marketplace investment in Finland. It is a marketplace for airlines and travel agencies and helps to digitize charter flight inquiries, sales and handling processes globally and links airlines’ supply with demand. The latter helps companies collect reviews and optimize results for better conversion rates. Trustmary is also the company’s first investment since announcing the third fund.

SaaS specialist Vendep Capital makes the first investment in Sweden and the first investment in the B2B market in Finland

“With our third fund, we are expanding our investments both geographically and also covering early sowing. In addition, we are now also investing in SaaS-enabled B2B marketplaces, the first being myPlane, ” notes Sakari PihlavaGeneral Partner in Vendep.

Vendep’s third fund of EUR 70 million has already invested in three companies that are revolutionizing markets, for which the investment of a SaaS expert provides significant added value. Three very promising SaaS companies, one in Sweden and two in Finland, have begun their journey with Vendep Capital.

The Swedish company My Telescope is revolutionizing marketing analysis with their Share of Search-based SaaS solution that detects, measures and predicts market trends, brand strength and marketing campaign effectiveness in almost real time.

– The brainstorming sessions with Jupe Arala and Sami Ahvenniemi’s commitment to actively help us have been of great value. Sami’s knowledge of the market and his connections in the United States make our market entry easier. ” says My Telescopes CSO Frederick Pirenne.

Even before the product was completed, Vendep realized myPlane’s enormous potential. myPlane is a highly sought after, first in the world, digital marketplace for searching, selling and managing charter flights. The service connects the demand for both airlines to utilize overcapacity and travel agencies to find available charter plans for their customers.

The co-founder Juuso Klemola comments: “Vendep’s good reputation, strong knowledge in the SaaS business and the support we received, made us believe in the launch. It has been easy to discuss things and they always listen to what we have to say. ”

Trustmary is the first investment from its new fund. Trustmary launched its first SaaS product in the fall of 2020 and is now growing rapidly to become a leading recommendation marketing platform.

Vendep Capital is a B2B SaaS specialist operating in the Nordic and Baltic countries. It invests in the best software companies at an early stage. Its first ticket costs EUR 0.1-3 million, depending on the company’s stage. In addition, the company supports the brilliant startup founders by leveraging its extensive SaaS expertise and global networks to accelerate their growth.

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