Things went well for the BMW Group Austria with the sales headquarters in Salzburg in the difficult general automotive year 2021. The company recorded an increase in sales of almost 13 percent to around 6.6 billion euros. For this year, however, one does not dare to make a forecast.
BMW is like many others – the war in the Ukraine ensures that a large plant for so-called “cable harnesses” in the Ukraine no longer delivers. In addition, there are the problems with the replenishment of semiconductors that have been known for two years.
Short-time work to secure employment
In the plant in Steyr, Upper Austria, short-time work is currently the order of the day, confirmed the boss there, Alexander Susanek. “We adjust our production very quickly and always decide in one week which shifts we will run the next week.” The instrument of short-time work is an important element in realizing job security.
Annual balance sheet BMW
Things went well for the BMW Group Austria with the sales headquarters in Salzburg in the difficult general automotive year 2021.
At BMW-Austria, based in Salzburg, there was talk of a “volatile market” and that the industry was unstable and erratic. A good 18,000 vehicles were sold this year – including the group brand “Mini”, according to BMW-Austria board member Christian Morawa: “They are already number three in the overall market and have not quite followed the decline in the overall market, but have cushioned it somewhat.”
Car purchase financing business
At BMW Austria, money has long been made not only by selling cars, but above all by financing car purchases. There was a new sales record of 374 million euros last year with an increase of five percent. For the future, BMW is also focusing on electromobility. Around a dozen all-electric vehicles will be available as early as next year.