APM Monaco opens in Luxembourg
A new retail opening is looming in Ville Haute, more precisely at 65 Grand-Rue with the arrival of APM Monaco on a 53m cell2.
The Hong Kong-based brand presents itself as the leader in the silver jewelry segment. She claims to make 7,000 jewels a day with a million set stones, mostly zircons and freshwater pearls, informs her website.
Its origin dates back to 1982 when Ariane Prette was founded in Monaco, APM (hence the abbreviation) with her son Philippe.
A first showcase for the brand in the Greater Region
Today, APM Monaco has 400 stores across the planet, but none in the Greater Region. You have to go as far as Lille, Paris or even Zurich to find single-brand stores. Note that APM Monaco is distributed by multi-brand stores in Luxembourg and elsewhere in the Greater Region.
APM Monaco has chosen a location in the heart of the Ville Haute with this 53 m2 cell located on the Grand-Rue.
(Photo: Paper Jam)
In any case, the Luxembourg company responsible for managing this new store (APM Monaco Luxembourg Sàrl) was incorporated at the beginning of March and on the future window, the sign is already visible between the town planning notices announcing the works of layout. These are planned for a period of three months, so the opening of the point of sale should be looming for the beginning of the summer.