a successful 7th Smahrt in Toulouse
It is in a brand new METT that the 7th edition of Smahrt was held in Toulouse, from March 20 to 22. A positive show of 4 to 3 days, to meet market expectations, and a very good result, with more than 300 exhibitors gathered on 17,000m², regional and national competitions followed and of high level, and a flow of visitors in strong growth. “It’s a relaxation because this edition has shown that nothing can compete with a face-to-face event, underlines Olivier Cahuzac, director of Toulouse Events GL Events. If digital maximizes the return on investment, the face-to-face increases the return on emotion tenfold. And there was emotion in the 15 or so competitions organized at the show. The victory of Antonio de Fabbio from Bordeaux, at the 3rd French Neapolitan pizza championships, that of Julien Laborde (Papa Laborde bakery) in the competition for the Best Traditional Baguette, or Marie Franco, manager of the online grocery store Le Comptoir d ‘Anselme, rewarded by the first Women of Food, the competition intended to promote women entrepreneurs in the food sector in Toulouse Métropole. Also noteworthy, in addition to the competitions, are the culinary demonstrations of starred chefs and Meilleurs Ouvriers de France, conferences, organized under the prestigious sponsorship of Guillaume Gomez. “Our gastronomy shines thanks to those who bring it to life in our territories of France, guarantors of the most beautiful products and the know-how of our craftsmen, declared the former Chef de l’Élysée from 1997 to 2021. a fair like the Smahrt is an opportunity to come and meet professionals, learners, craftsmen, business leaders and players in this gastronomy. »