Kreatív Online – Dentsu has become the media agency of RTL Hungary
RTL Hungary sought a partner in an invitation to tender for the media planning and purchase of its corporate marketing communication campaigns. The goal of the selection was to find an agency partner to provide professional support in the design and execution of targeted, personalized performance campaigns and high-profile brand campaigns during the marketing communications activities of the media company.
“The tender that just ended was different from the usual media agency tenders in many ways. We are looking for a long-term partner who can support the renewal of RTL Hungary with his deep digital expertise. Not only does it tactically help increase the effectiveness of campaigns, but it also participates in shaping our online marketing strategy, ”said Zoltán Szabó, Marketing Communications Director of RTL Hungary. “RTL Hungary is facing big changes, our goal is to make our content available on all platforms, to be national champions in the Hungarian streaming market, and to appear in digital areas where we have not been present before.”
RTL Hungary is looking for a professional, strategic partner with whom, in long-term cooperation and apart from the usual quantitative criteria, he can think together during campaign planning, adapt the most modern digital solutions together, redesign the measurement and data strategy, and at the same time the most efficient ways to solve the viewers’ solution. to rethink.
After a two-round tender, the media company found a partner in the Dentsu team for the integrated but largely digital strategic focus task. With its strategic thinking and fresh creative and technological media suggestions, Dentsu stood out from the extremely strong five-participant field of the competition. Dentsu is replacing Initiative Media.
In 2021, RTL Hungary started strategic cooperation with its new creative and social agency partners. The media company entrusted the Artificial Group with creative agency tasks last year and found a partner in the Be Social team to integrate the campaigns into social media. Since the beginning of the cooperation, RTL Hungary, together with both agencies, has been running several successful campaigns. With the arrival of the new media agency partner, RTL Hungary’s marketing communications directorate completely renewed its partnership.
“We saw the tender as a serious professional challenge. It was especially inspiring that RTL Hungary is looking for a strategic partner who thinks with them and moves at home in the digital fields. During the application process, we were able to present our working method and our deep brand and digital strategy knowledge with sufficient emphasis, as well as the opportunity to introduce our dedicated, enthusiastic colleagues. We are proud that Dentsu offers the expertise and forward-thinking thinking they are looking for from a participating elite agency. We are excited and with great plans to start a long-term cooperation, trusting in the common successes, ”said Gábor Bacsa, Head of Customer Relations at Dentsu Hungary, Managing Director of Carat Hungary.