Polish Television to the extent of Polish Radio
The funds were saved on the day, but the national Radafonia and Television did not make public how the division was before Andrzej Duda signed the budget act. In early March, the president’s office announced that the president would take the budget law.
According to the law, for the third year with the government, Polish Television and regional broadcasts of public services actually 2 billion bad in the form of treasury bonds. IN this year it will be PLN 1.995 billion to the surface.
We asked the spokeswoman for the National Council about the allocation of funds. It turns out that TVP will get this year as a bench PLN 1.786 billion. For comparison: in the whole year, PLN 1.71 billion was issued.
Polish Radio will get PLN 110,004 million (a year ago: PLN 125.91 million). Less money will also go to 17 regional stations of Polish Radio: it will be PLN 99 million for distribution (in births – PLN 112.66 million).
In the three quarters of 2021, TVP’s marketing changes improved year on year: those from advertising – from PLN 428.2 to 489.4 million, and sponsorship – from PLN 79.9 to 86.7 million. The broadcaster expected more: PLN 514.6 million from advertising and PLN 91.3 million from sponsorship. Due to the fact that we passed it on to the National Media Council, we explain that it results from “the situation on the advertising market in connection with the pandemic”.
The sender’s total sales revenue decreased by 9.2 percent year on year. to make PLN 2.36 billion, with an increase in operating costs by 24%. to PLN 2.15 billion, the net profit goes from PLN 702.6 to PLN 164 million. The results are better than the TVP plan.