Angolan ‘Startup’ dedicated to African art already sells in Portugal
AN ‘Afrikanizm Art Platform’ was founded in August 2021, by Angolans Laura Leal and João Boavida, with the aim of giving “voice and opportunities” to artists of African descent, residing in Africa or in the diaspora, to whom the platform refers as ‘Afrikanizts’.
João Boavida told Lusa that a platform has been investing in attracting plastic artists and currently has about 40 artists from 11 countries — Portugal, Spain, Switzerland, Burkina Faso, Nigeria, Ghana, Rwanda, Democratic Republic of Congo, Angola and South Africa.
Currently, they are “very focused” on recruitment in North Africa, namely Egypt, Morocco, Libya and Sudan, he continued.
United States of America (USA), Angola and Portugal are the countries that have already purchased pieces through Africanizm, which today announced a partnership with the multinational logistics company DHL, to “enable the delivery of works by African artists in record time and in a safe, in any geography of the world”.
The ‘Afrikan Art Platform’ intends to represent its emerging artists in Angola and Africa and to boost works in the largest markets, such as the USA, England, France and Italy, which is estimated to represent a global value of more than 62 billion dollars (56 billion of euros).
Artists of work’,Afrikaniz’ will also have a presence’, creating physical initiatives, individual work’ as an online company among close, institutions, foundations and collectors In addition to private, refers to online company’ among the next private, refers to company’m collective between private and collectors. in a statement.
“The ‘online’ art business still represents a small slice of the volume of the global market, having, however, been presenting a clear growth, with the two biggest ‘players’ of ‘e-commerce’ presenting, together, a turnover of more than 200 million dollars [180 milhões de euros]in 2020, which reveals the strong potential of this business area”, highlights ‘Afrikanizm’.
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