The Cup of Bulgaria has a new general sponsor, the tournament changes its name – BG Football – Cup of Bulgaria
At a special press conference in front of the media will be presented the new general sponsor of the tournament for the Cup of Bulgaria – Sesame. The competition is changing your name and will now be called the Sesame Cup of Bulgaria, and with it other changes are coming.
The rules of the competition are maintained, but the amount that will be distributed among the teams is increased. The total increase is 25%, and the exact distribution has not yet been commented on.
“Thank you to our partners – Nova Broadcasting Group, BFU and PFL. We are excited to become part of the family of Bulgarian football, through one of the favorite competitions of all football fans. As of today, the Bulgarian Cup not only changes your name, but has “We want to unleash the potential of the tournament and create something new. We are planning something that has not been done in Bulgaria – a new media product to give something more to the fans. We will unleash our full potential,” said CEO Deyan Dimitrov.
The director of the sports department of Nova Broadcasting Group – Veselin Vassilev, also expressed their emotions from the new partnership.
“I want to thank everyone. I would like to start with a step back in time, when we started broadcasting the tournament for the Cup of Bulgaria. Then the number of matches increased, with the packaging of a rich studio program and in recent years the pull of life in our studio program. This has been a success and will have a new sponsor of the tournament. I also want to thank Sesame for making an effort and believing in this tournament, “said Veselin Vassilev.
The head of the national teams – Georgi Ivanov, wish success to the participants in the tournament.
“I think the Cup has always been interesting for its unpredictability. I ask that the partnership between BFU and Sesame will be good. We will see in the future from this. I wish success to the teams in the competition and I am sure that the matches will be interesting, “said Ivanov.
You can find out more about the partnership in the attached video.