San Marino avoids controversy and sings with joy
The Titan extinguishes the controversy about Achille Lauro, focusing on the large showcase available, while 50 thousand tweets consecrate the show a Voice for San Marino as “the most popular San Marino event ever”. Excluding an artist, accused by many mass media, as ready to do anything to fly to Eurovision to be held from 10 to 14 May in Turin, the Secretariat for Tourism declares that it has in fact achieved the priority objective, namely the “promotion tourism and the image of the country at an international level “.
For his part, Secretary of Tourism, Federico Pedini Amati, invites “to go beyond the sterile controversies about the winner and performance, bringing the level of discussion back to the level of state promotion, the universal value of music, returning to give a positive meaning to the national-popular term” . San Marino in the world, they conclude, “must return to being known for the initiatives it undertakes, not for the recent past of problems”. It matters little if Achilles’ heel was to participate at all costs, beyond the flag, with the Machiavellian philosophy of which many have accused him. What matters, we read between the lines in the press release from the Secretariat, is that San Marino found its voice on Saturday in the setting of the Teatro Nuovo di Dogana with “Stripper”, a piece chosen by the jury led by the well-known lyricist Mogol. The emerging Republic was also placed in the international spotlight, almost 600 singers, musicians and performers, even from Australia and South America, given that the regulations did not place limits on nationality or language. The communicative impact of the event live on San Marino Rtv was followed “with record numbers all over the world, it should be noted, and at the end of the evening it was a trend topic on TwitterItalia with almost 50 thousand tweets”. Andrea Zafferani, affirms that “Lauro is a famous artist and with a style that from the media point of view can give prominence to the country”. He specifies this on a personal level and not as an exponent of RF, it being understood that if these initiatives, as he hopes, continue “there will be a way for San Marino artists to have more space”, he ends.