a romantic return to normal, but celebrating it will cost more
After the most difficult times of the pandemic, this is it Saint Valentine takes on a double meaning: the party of lovers but also a small return to normality, with the possibility of going out to dinner or spending special moments with partner. A part of the economic operators also focus on Valentine’s Day, from catering to agriculture. According to Coldiretti about 5.3 million lovers will go out to dinner, for a turnover of around 200 million euros this evening, for dinners in restaurants, trattorias and agritourisms.
A moment of recovery after a January marked by Omicron, with a decline of 1.5 billion for national catering. The growers of flowers. According to the Italian CIA-Agricoltori, the turnover for February 14 is around 80 million euros, for a sale of around 30 million flowers.
But in parallel it will be a party of lovers more expensive with, among the various variables, i price increases for energy. Federconsumatori speaks of a average increase of the cost of gifts by 7.4%, especially when looking at flowers. The increases in production costs, for heating greenhouses, for fertilizers and transport costs, weigh heavily. For an average bouquet you will have to shell out 15 to 29% more than last year. For the dinner, growth is expected from 5 to 28%. Among the trends, the abandonment of classic gifts in favor of activities to be carried out together, such as wellness programscooking or tasting courses or weekends away from home, until donations to organizations and associations.