Turkey’s five unicorns are coming – Latest News
Hanife Bas – Backstage / A new one is added to the income from Turkey. Software company Insider becomes Turkey’s new unicorn. It is a candidate at the table with the funds that the path of Insider, where everyone is mentioned among his unicorns. With his signature in a few days, the value may exceed 1 billion dollars.
Turkey’s first unicorn company 1.8 billion in 2020 dollar It was Peak Games that hung the valuation. The second unicorn is Bring. The company, which first exceeded a valuation of $ 1 billion, last invested with a valuation of $ 7.5 billion. The third unicorn was mobile game developer Dream Games. Trendyol, on the other hand, is the first Turkish technology company with the definition of ‘decacorn’, whose unicorn is used for the first business with a value of 10 billion dollars. Insider will be the first unicorn to come out of Turkey.
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Insider was founded 2012. Its founding partners are Arda Koterin, Hande Çilingir, Sinan Toktay, Serhat Soyuerel, Muharrem Derinkök, Okan Yedibela. It has managed to become a brand used in 5 continents, 800 of which are different sites. It has 25 offices in 5 continents and close to a thousand. He directs the Turkish center. Insider is a software company that offers tools to increase sales for e-commerce sites. While you are ‘segmenting’ and shopping in real time, as appropriate, in Turkey and its ecosystems in the nearby geography, you continue to do the right shopping and send the right thing to guide it.
Insider took a lot of investment to the end. They were going to invest an initial $3.1 million in the company. Sequoia Capital invested $11 million in 2018. It receives 46 million investments by 2020. Most recently Sequoia Capital, Riverwood Capital and Endeavor Catalyst 32 million equity investments. The company, which has recently received the most training, was already among the unicorn candidates.