Chanel’s next cruise show will take place in Monaco on May 5
Last year, it was in the spectacular setting of the Carrières de Lumières in Baux-de-Provence that the models found themselves transported to present the Chanel cruise collection.
This year, it’s official, the Cruise 2022-2023 show will take place in the Principality. If the place and the product of this event have not been revealed, Chanel has just confirmed the information, giving an appointment in Monaco, on May 5th.
In fashion jargon, the Cruise show, at the beginning of the 20th century, was a special moment for haute couture houses between the summer and winter collections, which allowed them to present a line of models designed for customers. leaving for sunny destinations.
Over the years, this Cruise fashion show has become an important marketing moment for brands to focus the attention of the media, influencers and customers by rewarding the event in destinations that are sometimes unexpected, sometimes exotic but always glamorous.
Monaco has already been the scene of these cruise shows twice in recent years: in 2013, Dior annexed the sea wall to erect an immaculate structure there and presented the creations of Raf Simons.
In 2014, on the Place du Palais this time, it was Louis Vuitton that gave the Principality the premiere of its cruise collection signed Nicolas Ghesquière.
Remembering Karl Lagerfeld
For Chanel, which has already presented its cruise range in 2010 in Saint-Tropez or in 2011 in Cap d’Antibes, the meeting next May will therefore be a Monegasque first.
Even if it should be remembered that the house had been transformed in 2006 from the stage of the Opéra Garnier into a podium to unveil its Métiers d’art 2006-2007 collection.
Inevitably, if the whole fashion world is to meet in Monaco for this event on May 5, the memory of Karl Lagerfeld, who embodied the Chanel house for so many decades and who was a faithful of the Principality, will also hover over the parade. .
“Monaco was also one of the favorite places of Karl Lagerfeld, who liked to go there in the summer, from the end of the 1980s to the beginning of the 2000s, at La Vigie” also underlines, in its press release, the Parisian brand.
Stating that this glamorous rendezvous is also presented by Virginie Viard, artistic director of the house, for “seal and extend Chanel’s ties with the Principality”.
An alliance of which Charlotte Casiraghi has been the link for more than a year. Princess Caroline’s eldest daughter became an ambassador and spokesperson for the brand in 2011.
Last January, it was on horseback that she opened Chanel’s spring-summer 2022 haute couture show at the Grand Palais. Always a highlight of Paris Fashion Week.